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There are many factors that can impact the performance of your paid search (PPC) and prevent you getting the most from your budget

However, one of the biggest advantages of paid search marketing is the ability to finetune your campaigns and see the impact almost immediately. This degree of control allows you to keep testing and checking your performance metrics, making tweaks and trying new tactics to maximise your ROI. In this eBook, we discuss some of the problems we often come against and the questions we’re asked most frequently.

You need a mixture of data and intuition to recognise issues that are holding your campaign back, as well as taking a logical, systematic approach to investigating and resolving the problem; while using these learnings to build a knowledge base of best practice to inform your future strategy.

We’ve used our knowledge and experience to point you in the right direction when diagnosing and resolving problems, as well as spotting and acting upon opportunities you may have overlooked.

What can the eBook help me with?

If you’ve asked yourself any of the questions below, this is the eBook for you; it’s got the answers to these and more.

  • How do I improve my ad’s position?
  • Why is my Quality Score so low?
  • How can I spend less time on admin tasks in my search campaigns?
  • How do I lower my CPC?
  • How can I increase the quality of my leads?
  • What are some ways to increase my conversion rate?
  • Should I expand my paid search strategy to Bing Ads and/or Facebook?

While you’ll need to check your own performance metrics against your business goals to determine what’s working for you and what isn’t, the aim of this eBook is to allow you to get more from your Google Ads budget, lower your cost per click (CPC), improve the quality of your traffic and increase your profits.

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