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Exceeding predicted growth every year, programmatic advertising and real-time bidding (RTB) are fast becoming one of the main weapons in any PPC arsenal, yet it is sometimes difficult for a beginner, or newcomer to the industry to grasp the concept

Click Consult was one of the UK’s first agencies to offer any sort of pay-per-click (PPC) services and it has endeavoured to keep up to date with every change and development, adapting and moving forward with new ideas and new technology (both third party, and internally developed). This latest eBook has been designed and written with the intention of helping to make an otherwise complicated process as simple and easy to understand as possible. With this in mind, it should allow even a beginner to implement an automated buying strategy. Whether you use it for training purposes for new starters in your paid search department, or simply to refresh your own memory on the latest developments in a fast-changing practice, we hope you’ll get something from it.

It has always been a part of Click Consult’s ambition to help further search marketing as an industry by distributing information and helping to drive best practice forward through clear communication. ‘A Beginner’s Guide To Programmatic Advertising and Real-Time Bidding’ is Click Consult’s latest in a long line of eBooks and looks to take the mystery out of the much misunderstood process:

  • What are programmatic advertising and real-time bidding?
  • What does the process involved?
  • Hints and tips for a successful strategy, and more…

Whether you want to know more about paid search or any other of the many search marketing specialisms, we will most likely have a blog, resource or infographic which can help you. Alternatively, you can get in touch to see what working with an award winning search marketing agency can do for your brand.

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