As a marketer, you’re busy. We get it. So we’ve put together a boxset of our most popular cheat sheets, designed to give you a grounding in five of the hottest topics in search marketing
Marketing in the digital age moves fast
Google algorithm updates, changing consumer behaviour and expectations, the rise of ‘influencers’ and innovations in technology – keeping up can be difficult, but it’s vital that you do to stay ahead of your competitors.
This set of cheat sheets is perfect if you’re looking for:
- A way to update your search marketing knowledge
- Accessible information in bite-sized chunks
- Handy reference material
- Practical, actionable insights
- A quick read
Your boxset includes cheat sheets covering…
Technical On-page Optimisation
Upgrade your technical on-page optimisation knowledge and create a better user experience as you rise through the rankings.
The secrets to successful collaboration with online influencers and getting your brand seen by the right people at the right time.
No longer a ‘nice-to-have’, mobile-first indexing is changing the way in which Google ranks websites. Here are ten tips to make sure you don’t get left behind.
Conversion Rate Optimisation (CRO)
If CRO isn’t integrated into your online marketing strategy, it’s likely that you’re leaving money on the table. Find out how to turn visitors into customers.
Remarketing is one of the paid search specialisations which really opens the door to consumer personalisation in online advertisement. Find out how it works.
Why do I need to know about..?
Technical on-page optimisation
Although there are numerous factors that affect your search visibility, the technical side of search engine optimisation (SEO) is central to your website’s performance and online visibility. This cheat sheet makes it easier to keep track of these factors, covering the basic aspects of on-page optimisation and maintenance
Well-executed technical on-page SEO helps both search engines and human users to find and read your website, improving search rankings and user experience (UX). While outreach, content marketing and link building are all vitally important to maximise your online presence, it has never been more crucial that a website is built on a technically sound foundation.
Building relationships with relevant influencers who will share your content with their audience maximises your brand’s exposure to a targeted audience, while also earning you valuable inbound links to boost your site’s authority
This type of collaboration is so effective because there are benefits for all parties involved: the influencer receives engaging, high quality content bespoke to their own and to their followers’ needs, while you get the visibility and the backlinks.
Success depends on working with the dual objectives of maximising your brand’s exposure and adhering to the influencer’s content needs. You need to invest time both in identifying influencers with the right fit – those who share your target demographic, and in developing a genuine relationship.
Google is now concentrating its indexing efforts on the mobile versions of websites rather than desktop, as this is now where the majority of searches take place. Just as the search engine pushed brands toward prioritising user experience (UX) on their desktop sites through various penalties, announcements and changes in weighting, it is doing the same on its consumers’ device of choice.
This shift to mobile-first indexing is really going to be the final nail in the coffin of the non-responsive, or otherwise mobile-unfriendly, website.
If you’re not optimising your online strategy for mobile devices, then you need to start – and soon.
Conversion rate optimisation (CRO)
CRO is about identifying changes to your website that have an impact on the number of visitors that convert – whether your goals are to increase leads, sales, subscribers or anything else. The basic premise is to work out what your visitors want to see and when they want to see it, then ensuring that your website delivers this experience.
Even small changes can lead to a phenomenal uplift in ROI without the need to increase budget, traffic or average order value. Through data-driven testing and making the right changes, your brand can streamline the process and achieve fantastic results.
Remarketing allows you to show ads to customers who’ve previously visited your site or used your app, making it easier for you to serve personalised, dynamic ads to consumers and stay at the forefront of a consumer’s mind until they are ready to make a decision to buy. You can modify AdWords bids for these ads dependent on consumer actions, as well as tailor the ads to these consumer’s preferences.
Remarketing enables you to maintain a relationship with consumers that have already interacted with your brand, it is a proven method of increasing click through rate and conversion rate if done well.