Following the first overhaul of Google’s Quality Rater Guidelines in 12 months, the world of search and digital marketing has…Read Now
Whether you’re newly responsible for a site’s ongoing SEO or are starting an SEO project from scratch, knowing where to start can often be the hardest part
SEO performance is something that all businesses want to monitor, but very few know how to do this and with Google constantly updating their algorithm it has become harder than ever to stay ahead of the curve. This, as well as the need to carry our regular website audits can be the difference between success and failure.
We’re now going to try to set out some of the best practices and strategies to help get you started and look at performance based metrics that site audits can show you.
The purpose of SEO audits is to assess the current performance of a site in order to drive future improvements. This ebook will look at the processes involved, the tools you can use (both paid and free) and how regular auditing can help your brand succeed.
The ‘SEO Performance Analysis’ eBook includes the following sections:
- What is SEO
- Core Updates, what are they and what do you need to know?
- What are Google core updates?
- Which factors are affected by Google’s algorithm updates?
- What is an SEO audit?
- Best tools to help with SEO audits
- And more…