While there’s no proof that social media signals have a direct impact on your position on search engine results pages (SERPs), there’s also no ignoring that social and organic search (SEO) are closely intertwined: both are organic, inbound techniques that require high-quality content to generate engagement and drive traffic to your website
SEO and social media are allies
Not so long ago, social media marketing and organic search (SEO) were considered two separate methods of promoting your business online, but an increasing emphasis on – and demand for – branded content has bridged the gap.
The buzz created by regular social media activity is important in boosting your brand’s online reach and credibility. Amplifying your content through these channels is a powerful way of spreading your message to a relevant audience and increasing brand awareness – and is therefore a vital part of any content marketing campaign. It offers the opportunity for your content to reshared: the higher the relevance and quality of those shares, the greater the chance your content gets seen by the right audience, and attracts the right kind of traffic.
Whether you’re sharing a link to your website, a piece of content, asking a question, or offering a light-hearted musing from within the office, social offers a unique opportunity to engage with your audience on a personal level, and give your brand an informal voice that goes beyond the traditional corporate message.
This eBook shows you four ways social media can enhance your SEO strategy
- Amplify your content campaigns
- Gain greater control over brand searches
- Earn authority for your site
- Inform your future content strategy
The big question: does Google take your social media activity into account?
Although Google continually emphasises that it is not using social signals as a direct ranking factor, social media marketing continues to be one of the best methods for increasing organic traffic.
Social and SEO can work closely together to build your brand’s credibility and search visibility through the sharing of valuable, relevant content. Social media profiles and tweets appear in organic search listings, assisting in dominating your brand searches. The increased reach and exposure created by an optimised social presence is an important part of any strategy to build natural high quality backlinks.
According to a study by eConsultancy, 74% of companies and 82% of agencies surveyed said that social media is either somewhat or highly integrated into their SEO approach.
So, if you’re not integrating social into your organic search strategy, now’s the time to start – this eBook shows you why and how.