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Strategy planning can be time intensive, but the harder you work on your strategy, the less ad hoc planning you’ll need to do throughout the year.

While different brands run their strategy periods between different start points in a year, it’s likely that there will either be active or passive planning for 2020 in progress. At the beginning of a new decade, however, what we’re encouraging any brand with a history going back more than a couple of years is to commit to a thorough process of examination and evaluation in order to contribute to their next plan.

Reflection is an underrated thing – and the kind of surgical dissection we’re recommending is often only conducted following a catastrophe. For many brands, time constraints mean that – provided the year shows growth – little energy can be given to finding out which parts of a strategy were successful. Of course, we wouldn’t want to undervalue the benefits of an experienced marketer’s intuition, but equally – to misquote Aristotle – an unexamined marketing strategy is no strategy at all.

Your “Search Marketing Strategy Planning for 2020” eBook includes chapters covering:

  • The year in review
  • Systematic problem solving
  • PIE framework
  • Strategy planning

Know someone who wants to get started with their planning? Let them know about this resource!

For that reason, in addition to information useful for planning a new strategy, we’ll be looking at giving some information advice (to avoid repetition of ‘information’) on how to evaluate your activity for the preceding year.

Obviously, it’s impossible to template strategy for the number of industries that are planning, but what we’re looking to achieve is a foundation in the techniques you’ll need to use to make sure you hit the ground running.

Why wait? Let’s get started…

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