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While the vast majority of brands will have heard of the concept of the Mobile First Index, a surprising number still have no concrete idea what it is, what it means for their business or how they intend to tackle it
Mobile search surpassed desktop some time ago and is rising all the time (for most industries – see this Moz blog for one exception), as such, Google has prioritise the mobile search experience. This means that your site will now be crawled by the mobile and desktop Googlebots in inverse proportions – approximately 80/20% weighted in favour of mobile.
However, not only will the crawling habits of the world’s most popular search engine change, so too will the way it ranks content. Instead of – as it was prior to the shift – the desktop experience being used to calculate rankings, it will be the mobile experience. This is aimed at reducing the frustration of users who may click on the first result in mobile SERPs only to find a site calibrated for much larger screens and, therefore, either unreadable or requiring excessive zooming or scrolling.
As such, the introduction of Mobile First Indexing means that your mobile site will be considered your primary site, with good mobile UX experiencing a rankings boost.
On announcing the change way back in 2016, Google stated:
Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.
Doantam Phan, Product Manager, Google
The ‘Surviving the Mobile First Index’ eBook includes sections on:
- What is the Mobile First Index?
- How to find out if you’ve been moved to Mobile First Indexing
- SEO you should implement urgently
- Techniques you need to start worrying about soon
- SEO you’ll need to worry about once you’ve fixed the rest
- A checklist to go through, ensuring that – step by step – you’re ready for Mobile First Indexing
Featuring all the elements of SEO you need to have in place in the next year to 18 months, this eBook should be your companion as you look to plan changes to your brand’s site.
Mobile, as we’ve said before and will say again, is the future of search marketing (at least in terms of device – as we discuss in the eBook), and the Mobile First Index is just another step in a continual march of progress for Google and the internet in general.
Click Consult has accrued a wealth of mobile SEO experience in its 15 years of existence and now your brand can harness that expertise and our teams of experts by following the checklist that accompanies this eBook. For anything else? Contact us!