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UGC: How to Let Your Fans Sell Your Brand

User-generated content (UGC) brings together the best of customer experience, branding and viral marketing

People trust people over brands: According to the Nielsen Consumer Trust Index, 92% of consumers trust organic, user-generated content (UGC) more than they trust traditional advertising, while 68% of people say that user-generated content is generally a good indicator of the quality of a brand or service.

Consider these findings from AdWeek:

What is UGC exactly?

UGC is the content generated by customers, clients or fans who are already engaged and are motivated to share their positive experiences through blog posts, case studies, product reviews, status updates, video testimonials, social media, or even at events.

Otherwise known as micro-influencers, these advocates of your brand can play a big role in furthering marketing and sales goals.

Trusting and copying the actions or behaviour of others you perceive as similar to yourself is a psychological phenomenon that has been employed by marketers long before the internet. But digital platforms, and especially social media platforms, make the creation, discovery and engagement of UGC much more immediate and accessible.