Twitter is one of the most popular social media platforms and, as a business, is it vital that you have a brand presence on this platform. The way in which the site works, and the level of engagement businesses can gain, are crucial in terms of building an audience profile. The statistics that lie at the backend of the site can be useful to highlight what is working and what isn’t.
Knowing why statistics are important, and the benefits you can gain from them, is vital. Businesses love cold, hard stats that can tell them more about how their campaigns are performing, who their audience is and where conversions are coming from.
In search marketing, and the wider digital industry one of the most important considerations for a business is their social media presence. This is, without question, the fastest way to contact their audience and expand it.
If businesses are able to build their brand and trust through a series of social media posts, and these posts are, in turn, highly informative and shareable, then there is no reason that they won’t see success. With this in mind, and in accordance with our other eBooks, blogs and guides, we’ll continue with a look at Twitter, specifically the analytical side of the platform.
Your ‘Understanding Twitter Analytics‘ eBook looks at:
- Understanding your audience
- The content which resonates with your audience
- Posting at optimal times
- How to determine if your ads are working
- Replicating success
- And more…
Know someone who could use a little help bringing their search strategy up to date? Why not share?