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Using Google Search Console to inform your search strategy

Using Google Search Console

to inform your search strategy

Download now!

What is Google Search Console?

Search Console is a free service offered by Google that helps businesses monitor and maintain their site’s presence in search results. Launched officially in May 2015 to replace Google Webmaster Tools, the platform was again updated in January 2018 and is one of the primary ways in which developers and SEOs monitor performance.

As well as being free to use, Search Console does not require registration and sites will be included in Google’s search results regardless. However investing time in the platform can help a business to understand how Google views their site and optimise its performance in search results.

Your ‘Using Google Search Console to inform your search strategy’ eBook contains:

  • What is Google Search Console?
  • Who should be using GSC?
  • What are the benefits of using GSC?
  • What to do with new content
  • Additional Web Tools

When Google renamed Webmaster Tools to GSC, they did so with the aim of being more inclusive. It was thought that the vast majority of those using the service to improve or monitor performance weren’t in fact ‘webmasters’ and therefore it was seen perhaps as a little too technical and needed to be more accessible.

Under the new format, Google said that the platform was for “Anyone with a website! From generalist to specialist, from newbie to advanced, Search Console can help.”

They then broke down their target audience into five subsections for the types of people that should be using GSC and what each group could expect from using it.

Their five groups are identified as:

  • A business owner who delegates
  • SEO specialists or marketers
  • Site Administrators
  • Web Developers
  • App Developers

To find out more download your eBook now!

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