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Content plays a huge part in your search engine optimisation (SEO) strategy. As well as raising brand awareness, building trust and credibility for your brand, and creating connections with customers, its quality and relevance is a major influencing factor for SEO.

In recent years a greater emphasis has been placed on the quality of ‘Your Money or Your Life’ (YMYL) sites, ie, those that demand a high degree of trust as they could impact a user’s life, and therefore those which are held to highest standard by Google. If these pages could negatively affect a user’s health, happiness or financial stability, they will rank less well.

Areas falling into the YMYL category include:

  • Shopping/financial
  • Medical info
  • Legal info
  • Child adoption, car safety, etc.

Your “Creating Quality Content for YMYL Queries” Boxset includes chapters on:

  • Quality rater updates
  • Semantic markup
  • Writing quality content
  • Performing a SEO healthcheck
  • Links and YMYL

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Whether it’s good news, bad or indifferent, it needs to be stated that if you have approached your digital presence ethically and with a good SEO partner or team – there are now few ‘quick wins’ available.

This is especially true of YMYL sites – if you have a solid technical SEO foundation, have been actively seeking to build quality links and provide a good UX, you can still have lost out to recent updates.

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