Affiliate marketing combines the techniques of paid search and outreach, to allow you to partner with publishers such as Groupon, Quidco and Money Saving Expert to promote your product or service.
What is Affiliate marketing?
Affiliate marketing is a performance-based technique for growing your business whereby your content or ad appears on the websites of publishers who have an audience relevant to your industry and brand. These publishers (affiliates) help to drive highly-targeted leads to your website and are remunerated for each conversion (for example, a visitor or a sale).
Developments in technology have seen affiliate marketing grow in efficiency and accurately. For example, affiliate programmes and networks allow brands access to a wider pool of potential publishers than ever (and vice versa), while marketing automation techniques can help you grow, scale, and run your affiliate program.
The concept therefore drives relevant users to your site, and knowing they have the best deal available for your product or service, will help reduce hesitation and increase conversions and revenue.
With affiliates, you are generally paying commission per transaction. This means that you will only pay when a user purchases on a partnered site, and with a predetermined rate. It is in the publisher’s best interest to generate as many sales for you as possible in order for them to earn their commission.
What we can do for your business
Click Consult is partnered with AWIN, a global affiliate network, which has access to over 100,000 publishers across a number of different verticals and in over 180 countries. This allows us to develop and grow relevant, mutually beneficial relationships with partners that will give you the opportunity to market your products and services to potential consumers via the millions of websites they visit every day.
Our ongoing management will allow the partnered sites to keep up to date with any new offers or promotions and help to build a relationship that will maximise performance for you.