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Conversion Rate Optimisation (CRO).
Ongoing Testing and Analysis

Our ongoing conversion rate optimisation (CRO) testing and analysis process is designed to refine a website by making small changes to a page and then splitting the traffic between the new and old page to prove that it has a better conversion rate

Ongoing testing and analysis

Testing and analysis lie at the heart of our CRO service and they work in unison to generate ideas and determine the ‘winner’ of A/B or multivariate test. Analysis alone, like in our hypothesis report, will only tell you so much, only by testing page A versus page B will you know for sure what works better.

Our talented CRO experts blend cutting-edge technology with their expertise to analyse how users engage with your site, create tests without the need for programming or development time and prove what changes to your site improve performance.

Our continuous testing and analysis process

We will continually test different elements of your site as identified in your hypothesis report in order to improve performance. There is no definitive number of tests per CRO campaign and whilst we can only run a limited number of tests at a time in order to ensure validity, you can be assured that our dedicated team will get through as many tests as possible. The conclusion of a test often show an improvement but also raises further questions that can then be tested.

Running tests and making site improvements is at the core of our CRO service. The initial analysis of your website becomes the fuel for the testing and helps our team to establish test ideas and determine the outcomes we would look for in a particular test. This is why we leverage enterprise CRO technology, Visual Website Optimizer (VWO), which allows us to design and implement tests without technical roadblocks. We only request development changes once a test is complete and has identified a firm ‘winner’, which is proven to increase your website’s performance.

Remember the best way to improve conversion rate is to test as much as possible and not by getting bogged down in analysing masses of data. Active tests are monitored daily and are paused and replaced quickly if we do not see a significant improvement.

Depending on your strategic requirements, our ongoing analysis and testing could consist of any or all of the following:

A/B testing

A/B testing involves creating a second version of a current webpage and splitting your website’s traffic evenly between the two. We then monitor which webpage is most effective in converting visitors into customers.

Multivariate testing

As suggested in the name, multivariate testing experiments with multiple variables and how they work together. Multivariate tests involve making changes to different elements on one page, rather than on two or more pages.

Visual Website Optimizer (VWO)

We are officially certified by Visual Website Optimizer to provide A/B and multivariate testing solutions and services. Using Visual Website Optimizer software, we can run A/B and multivariate testing without coding or HTML.

Google Analytics Content Experiments

When testing full page redesigns, we use Google Content Experiments. Content Experiments use an A/B/N model to test up to ten full versions of a single page, each delivered to users from a separate URL.

Usability testing

We have access to an online panel of internet users who can provide subjective ideas and honest reviews about your site or a specific landing page. With usability tests we can ask open or specific questions to your potential customers and gather feedback from them regarding potential improvements.

Google Analytics

As part of a CRO campaign, our Google certified analysts will review your Google Analytics account on an ongoing basis to analyse current test performance and identify further areas of potential improvement.

Landing Page Analyzer

This is an advanced analysis tool that evaluates how effective a landing page is and provides recommended areas of improvement where required.

Heat and click maps

Using heatmaps and click maps, we can track your users’ journeys across your site. These tools allow us to visualise where your visitors are clicking for different test variations.

The initial analysis of your website becomes the fuel for the testing and helps our team to establish test ideas and determine the outcomes we would look for in a particular test


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