Expose your brand to relevant audiences, create a buzz around your brand and develop natural, quality inbound links to boost your search visibility
What is blogger outreach?
Outreach is about extending the reach of your brand by having your content featured on the website of an influential blogger or relevant thought leader. This means developing and maintaining relationships with relevant bloggers and offering them relevant, high-value content that their audience will find engaging and useful.
It’s a great inbound marketing strategy, and it can also boost your organic search (SEO) visibility when bloggers with trusted and established sites link back to your site.
Expose your brand to a targeted audience
Blogger outreach adds a further strand to your content marketing activity by exposing your brand to a blogger’s existing readership, allowing you to reach new, wider – and, most importantly, relevant – audiences. If your content appears on blogs that are read by your target customers, and offers them something new and interesting, the brand awareness potential is huge.
Trust and loyalty among a blogger’s readership are often at a much higher level than for corporate blogs: and a huge number of consumers turn to them when considering a purchase. Research has shown that blogs are the third most influential resource when it comes to shaping buying decisions (behind retail and brand sites).
Why choose our blogger outreach services?
At Click Consult, we find that the key is to ensure that the goals of the bloggers we work with are aligned with those of our clients’ – it’s important to identify influencers with whom we feel you can develop a mutually beneficial relationship. We always work with the dual objectives of maximising your brand’s exposure and adhering to the blogger’s content needs in order to foster a natural and authentic linking and sharing pattern.
We invest time in developing and maintaining relationships with a diverse range of influential bloggers to approach to feature bespoke content on behalf of your brand. For us, successful outreach is an ongoing process, not a one-off transaction.
What’s the key to our success with blogger outreach?
We endeavour to make your brand part of a blogger’s community. Every blogger with a significant following knows their audience well and what resonates with them. They’ve build up trust, reputation and created their community by producing interesting, relevant and timely content that readers care about. A blogger’s drive is passion for their subject, and this is why consumers turn to them when considering a purchase.
Our unique relationships with these influencers allows us to work with them to develop posts that help to tell your brand’s story, while satisfying the needs of their audience, retaining authenticity, and create a fantastic user experience of your brand
This exchange of content helps to strengthen your website’s organic search (SEO) profile by creating strong, natural backlinks, which signals to Google that your website has trust and authority.
It’s the quality of the audience that makes our outreach services so effective. Not only can you target people who are already engaged with subjects relevant to your business and the content you produce, but you also have a the opportunity to tap into a blogger’s community