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Display Advertising.
Direct Response or Branding

Display advertising is one of the key components should you wish to focus your marketing activity on a pay per click (PPC) strategy and here at Click Consult we have every angle covered.

Direct response (also called performance) display

With advanced targeting based on keywords, context and audience, along with and the ability to tailor ad creatives, display ads generate demand and help you to connect with new customers.

We have complete control over bidding and access to real-time performance data that allows us to measure campaign results and monitor return on post-click sales. This data feeds into bidding and targeting optimisation to enable your ads to achieve and exceed your goals.

Depending on your marketing goals, we can focus on direct response ads, brand awareness or  a mixture of both approaches.

Display advertising as an umbrella term, relates to the differing types of online advertising. These formats include, but are not limited to, banner ads, rich media and remarketing.

Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message. As part of your strategy, we can conduct thorough research on both your market and your competitors, as well as identifying any gaps that may be worth targeting.

Of course, it goes without saying that maintaining a dynamic strategy which changes and adapts according to environmental factors is vital. We understand the benefits of maintaining a campaign’s performance, which is why we utilise in-house technologies and cutting edge analytics tools to make sure you display ads are performing to their maximum potential.

Depending on your marketing goals, we can focus on direct response ads, brand awareness through our branding strategy work, or a mixture of both.

Search marketing case studies

Branding display

The power and reach of display advertising makes it highly effective for increasing brand awareness and establishing brand favourability. Research shows exposure to online display ads generates awareness and interest in a brand, whether or not a user clicks on the ad (for example, Dynamic Logic’s MarketNorms).

Direct responseBrand awareness
Example KPIsRevenue/leads, ROI/CPA.Relevant impressions/brand uplift
Engagement metrics, eg, time on site
Preferred pricing modelCPC model (cost per click)CPM model (cost per 1000 impressions)


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