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Online marketplaces are the primary type of multichannel eCommerce; they are websites that facilitate shopping from many different retailers and sources, with Amazon & eBay being the ultimate example.
The rise of online marketplaces
With marketplaces growing rapidly many brands already sell their products through online marketplaces. They are an idealistic channel for users as they provide variety and allow an all in one shopping experience as well as the added benefit of providing a price comparison for customers.
They can dramatically expand your eCommerce business as they offer immediate access to a large built in customer base, introducing you to new customers that otherwise would have not have discovered your brand. Amazon and eBay combined have 478 million active buyers with Amazon dominating the marketplace with its continuing growing market share across the eCommerce landscape.
What we can do
At Click Consult, our ongoing management team will take the stress out of advertising your products on both Amazon and eBay. As each marketplace has its own set of qualifiers, rules and data requirements it can take time to make sure your shop meets them and is of a high standard. We will ensure that your product inventory is fully optimised and updated regularly to maximise your performance and drive incremental revenue.
Marketplaces no longer need to be seen as a direct competitor and instead can be seen as an additional source of revenue.