Email marketing is a vital cog within our inbound marketing wheel, allowing our experts to maximise the reach of your content, amplify your brand’s message and connect with your online audience. Using Act-On’s powerful email marketing features, we can create email campaigns that are extremely tailored to your target segments and audience personas.
Making the most out of email marketing
One common annoyance of modern society is the email inbox full of ‘spam’. Consumers are becoming increasingly more agitated by receiving junk mail and as a result, many are put off by the thought of sorting through their inbox.
Email marketing done right however, has the potential to inflate your revenue exponentially. You can collect the details of any potential or pre-existing customers on your site and keep interested prospects engaged with your brand by delivering information regarding your service offering.
Email marketing also allows you to maximise the reach of your valuable content. The more qualified material you put out to market, the more likely you are to generate solid leads and therefore increase turnover.
Our email marketing service
Using the marketing automation software Act-On, we will form a comprehensive targeted database of contacts. We will start with your current database or target market and use this as a basis for expansion. From here, we will expand the search parameters and target other businesses and individuals to join the database that fall into your target campaign segment.
If it forms part of your strategy, then we can create forms on your website or social handles where by prospective clients or readers can sign up to newsletters or join your mailing list. The information collected here will form a valuable database, as these users have shown a genuine interest in your product or service and opted in to your future campaigns.
Once we have developed the database, we will push out agreed content on your behalf through automated campaign mapping. This could be in the form of bespoke content, imagery, product information or infographics. Additionally, the software allows us to segment the database and target different markets with tailored content for each segment.
Our email marketing service provides a number of options, ranging from fully automated programs to basic email marketing communication, whatever your campaign requirements may be, our expert team have a wealth of experience in executing campaigns across a multitude of industry sectors. Whether your email marketing would be centred around a monthly newsletter, sending promotional based emails or even abandoned basket follow up emails, our team can formulate strategic campaigns that deliver ROI for your brand.
Email marketing allows you to boost the awareness of your brand, whilst communicating key messages and information about your company’s offering