Marketing automation is a broad term, used to describe the use of specialist software to generate and nurture leads, track inbound marketing activity metrics and measure success
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Marketing automation is a broad term, used to describe the use of specialist software to generate and nurture leads, track inbound marketing activity metrics and measure success.
The vast majority of all inbound marketing is data driven and by creating or utilising tools that allow clear segmentation, we can get your message out to the right people at the right time. The tools that we use allow us to automate all of the repetitive tasks like email generation, social media and other website actions.
The benefits of this method is that it is not only cost effective, but it allows us to concentrate on the stuff that really matters, the creation of unique, engaging content and the targeting of qualified leads.
Marketing automation software allows marketers to automate the processes of sending marketing emails, managing drip nurturing campaigns, segmenting prospects, scoring leads, managing social media marketing and analysing campaign results.
Marketing automation allows users to schedule the release of tailored content to their audience in advance and leave automated programs to run their course. This frees up more time to focus on creating effective strategies and high quality content for future digital marketing campaigns.
Many marketing automation systems also integrate customer relationship management (CRM) software, ensuring the alignment of the sales and marketing departments. As a result, all parties are able to work towards the same goals with ease and leads can be followed up efficiently.
Our marketing automation process
At Click Consult, we use the marketing automation platform Act-On to streamline our clients’ inbound marketing campaigns. Amongst its other capabilities, Act-On enables us to segment your marketing list data into market segments, allowing us to nurture prospects with information that is tailored to their individual needs and interests.
This bespoke approach to marketing enables us to statistically track those who are using the information provided and actively drive users through the sales funnel or establish an ongoing link with each prospect.
We are constantly evolving and we make sure that we stay ahead of the curve in terms of marketing automation software. Our team of experts have a wealth of experience all of which count towards you bespoke marketing plan giving you the best success possible.
The process of inbound marketing involves magnetising your brand to encourage prospects and customers to approach you