Influencer marketing involves forging relationships with influencers who share the same target audience as your brand, then working with them to create, post and share high quality content that their audience will find useful, relevant and engaging
What’s our approach to influencer marketing?
We like to keep things simple. We develop highly creative, award-winning campaigns that strategically activate your brand’s message and amplify your exposure through tailored influencer marketing campaigns.
So how do we do it? Our team are experts in identifying and developing mutually-beneficial working relationships with a broad range of influencers, who in their own right, have built up a strong connection with their audience and evoke high degrees of credibility and confidence within these niche segments.
We also have the experience of running campaigns across multiple platforms and channels, so whether it’s social activation via Instagram, a series of vlogs on YouTube or Q&A based articles with industry experts, we have the connections and creative knowhow to amplify your brand’s message to the most relevant and cost effective global audiences.
Our 6 steps to influencer marketing success
1. Campaign objectives – Each campaign will start by clearly defining your brand’s overall aims and objectives. A selection of these can be seen below:
2. Market analysis & campaign research – Our team will initially undertake research that will analyse your business and its wider marketplace. This period will allow our experts to analyse media channels, audience demographics, creative strategy, influencer success stories while also reviewing competitor activity to help identify campaign opportunities.
3. Creative strategy – Based on campaign objectives and utilising insights from our marketplace research, our experts will then come together for concept ideation and development. It is here that our content marketing and social media teams bring ideas and concepts to life, developing creative campaigns that will activate and engage your target audience.
4. Influencer identification – Over the years we’ve developed relationships with key influencers across multiple industries, however for every campaign we always ensure each partner is the perfect match to represent your brand’s story and campaign.
5. Outreach & content distribution – Our teams are well versed in influencer campaign management and this stage involves approaching agreed influencers, negotiate terms and brief in the campaign concept and objectives. From here we will launch your campaign and execute each element of the strategy, ensuring your campaign remains on track at every stage.
6. Reporting & campaign measurement – Using a unique blend of industry leading software and in-house technologies, we have the tools and experience to monitor, track and analyse the success of campaigns in real-time.