Short tail, generic search terms often have the highest search volume. As such, ranking highly on search engine results pages for such terms can drive high volumes of traffic to your website. But long tail search terms can drive targeted traffic to your site
The power of the long tail search
Generic search terms often have the highest associated search volumes and are able to drive high volumes of traffic to your website. For this reason, they are almost always the most difficult terms to rank for organically, and require a website’s ‘authority’ to be particularly high. By ensuring that you have long tail SEO strategies in place you can combat this.
Long tail search terms, contrarily, are often less competitive and offer lower authority websites greater ranking opportunities.
Long tail terms usually contain three or more words and contain more information than their generic counterparts, including product names, colours, locations, sizes or other descriptive information.
Such long tail terms are usually searched for when a user is further along the conversion process, meaning long tail terms are often more valuable to rank for than generic terms, albeit while driving less organic traffic.
A search conducted using generic terms suggests that the user is in “research” mode and has not yet decided upon the exact product they would like to purchase or which brand they are likely to buy from.
Short tail, generic search terms often have the highest search volume. As such, ranking highly on search engine results pages for such terms can drive high volumes of traffic to your website. But long tail search terms can drive targeted traffic to your site.
Long tail search terms are frequently less competitive than their generic counterparts and contain information that implies the searcher is closer to a purchase
Optimising for voice search
The rise of digital assistants such as Siri, Alexa and Google Assistant has further underlined the relevance of long tail searches. Voice queries tend to be longer and, coupled with the increasing ability of search engines to understand the context of searches, optimising your content for long tail and conversational searches even more important.
Deploying a correctly researched, long tail keyword SEO strategy which targets high converting, niche terms and by adding relevant content to your website, is a highly effective tactic for increasing the overall organic visibility, traffic and sales of your website.