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The number of desktop searches is decreasing, making the market increasingly competitive as businesses continue to vie for the attention of a diminishing traffic source.
Meanwhile, the rate of searches performed on mobiles and tablets is growing exponentially, but mobile traffic is often undervalued by paid search advertisers, who often either reduce their bids or don’t target mobile at all.
Place your brand in the palm of prospects’ hands
Place your brand in the palms of your prospects’ hands with device targeting. This paid search strategy allows you to create bespoke paid search campaigns to appear on mobile and tablet devices.
As the rate of searches conducted on mobile and tablet devices is growing rapidly, it’s important to align your campaigns with this trend to maximise your revenue. Mobile traffic is often undervalued by paid search advertisers, who often either reduce their bids or don’t target mobile advertising at all.
This presents a great opportunity for savvy marketers that understand the true value of mobile device advertising, with the limitations of tracking across devices, to take advantage of the current search marketing conditions.
Since Google introduced enhanced campaigns, mobile targeting has to be incorporated into desktop and tablet campaigns. However, your bids, ads, ad extensions and, therefore, strategy can all be tailored to mobile.
As part of your strategy, we can review your campaign performance by device and where we see an opportunity, we use enhanced campaign targeting with mobile specific ad copy and bid multipliers.
A great opportunity for savvy marketers that understand the true value of mobile to take advantage of the current search marketing conditions