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- Tips on best practice – how to be a paid search superstar
- The importance of testing and data analysis
- How your experience and intuition can be key to campaign success
- And more…
Our paid search (PPC) experts can run campaigns for you on Google AdWords, Bing Ads and Yahoo Gemini. Each of these paid search platforms offer a great opportunity to maximise the return on investment for your business.
As Google’s main online advertising platform, AdWords enables you to promote your brand and product offering across Google and its partner sites, including AOL and Ask Jeeves.
With Google dominating over 85% of the search engine market share, it’s no surprise that AdWords is a popular advertising platform for many modern marketers. Perhaps another reason for its popularity, is that it puts you in control of how much you spend on each campaign; you will never pay more than what you think each click, acquisition or impression is worth to your business.
On the AdWords platform, if the keywords that you’ve selected for a campaign match what a user is searching for on Google, your ad can appear alongside or above Google’s search results.
This level of visibility will increase the reach of your campaigns and should drive a higher conversion rate as a result. Additionally, the visibility on Google’s partner websites further increases exposure of your brand.
Whilst Bing isn’t as popular as Google, the power of this search engine is not to be underestimated as a pay per click platform, when aiming to maximise the reach of your campaigns. Indeed, Bing Ads offers businesses the opportunity to advertise across the Bing network, which includes DuckDuckGo. Bing’s ppc platform is largely similar to Google’s, in that you are only charged for an ad when a prospect or customer clicks on it.
A campaign that is duplicated from Google AdWords onto Bing Ads will typically deliver the same or better ROI with 10% of the volume.
This native advertising platform, like AdWords also offers both search and display as solutions. Still in its infancy relative to the other major platforms the lack of competition can make Yahoo Gemini a cost effective addition to your strategy.