Paid social advertising services

Facebook currently boasts almost 3 Bn active monthly users who use the platform to connect with their friends and families. The social networking platform is installed on three out of four smartphones and more than half of Facebook users visit the platform every day. With users relevant to your brand almost guaranteed to be on the platform, Facebook is the social network to advertise on.

Facebook advertising is a combination of specific paid placements and post boosting which can appear in either the ad section on the right-hand side of the page (on desktop) or within the newsfeed proper. Facebook’s main USP, however, is the level of targeting available – and Facebook advertising is therefore an exercise in targeting as much as advertising.

Whether you’ve chosen Facebook alone, or as part of a wider paid social strategy, our Facebook advertising service can include the following:

Research & strategy creation

An in-depth process of research and strategy creation which, while we always remain agile, will drive your initial campaigns and, through reviewing your account, targets, demographics etc. will establish the primary strategy for your brand’s Facebook advertising campaigns.

Campaign targeting

Each platform offers varying degrees of targeting, and Facebook is no different. Using the established strategy, our experts build a profile which our Facebook campaigns can then use to determine the demographic, content type and more that should be used to meet KPIs.

Asset creation

Our in-house content creators can create the paid campaigns that will help you succeed on social, but also ensure that the content is of sufficient quality to capture attention, build relationships and earn sales.

Post promotion

For brands with a healthy organic presence on Facebook, a paid social campaign can, and often should, include promoting your best performing and most useful posts to improve their reach and help get your best work in front of the most people possible. When you promote a post, you can choose to reach more of the people who like your page or expand your audience to everyone on Facebook. This feature is available to pages with 50 likes or more.

Targeting options

Your ads can appear in your prospects’ news feeds and in the advertising spaces along the right-hand side of the page, whilst the targeting options offered by Facebook and optimised by us will ensure that your brand appears in front of the most relevant users.

Ongoing optimisation

No strategy is ever perfect from the start, so we ensure that our paid social campaigns are subject to ongoing optimisation – whether the budget needs increasing or reducing, the targets need to be amended or the content needs to be changed or delivered in different ways, we can discover this during a campaign and can optimise the campaign to perform better.

With one of the largest user bases of any social media platform worldwide, Facebook advertising offers brands the chance to improve traffic to their site, views of videos, reach of their posts and, eventually, sales of products and services. The global nature of the platform, and its enormous active user numbers mean that Facebook advertising can reach your audience targets wherever and whoever they happen to be.

Paid social advertising team Click Consult

Our team of Facebook advertising experts have a comprehensive knowledge of both Facebook and its advertising offering. With a huge amount of experience and knowledge available, our team are uniquely placed to build your Facebook advertising strategy and enthusiastic about using the paid social method to boost your brand’s profitability.

Paid social advertising is a key element of the marketing mix, and brands have for, some time, been leveraging Twitter, Facebook, YouTube, LinkedIn and more to increase the reach of their paid search campaigns, share their stories and build a rapport with their customers and prospects.

Ads targeted to deliver maximum ROI

Enter a few details, and you can speak to our award-winning team of paid media experts.

Our latest insights

Our latest videos

Facebook Twitter Instagram Linkedin Youtube