As of July 2016, advertising on Instagram became available to all businesses. With over 600 million users, it is currently the largest untapped mobile social advertising platform, with rapidly rising interest
The options available for Instagram are simple, but effective. The ability for Instagram to dynamically choose which user to place your ad in front of, based on users’ activities, means that we can increase brand awareness to the relevant user quickly, whether that are young female users interested in fashion or the male members of the fitness community.
The current user targeting options for Instagram ads include:
Instagram is owned by, and therefore fully integrated with Facebook. This means targeting has become much more effective, enabling advertisers to target by demographic and interests similar to current Facebook social advertising. However, this makes it even more important to start your journey Instagram ads now for a head start where very few competitors will be featured.
Many large brands such as Maybelline, McDonalds and Channel 4 have already dedicated resource to Instagram marketing and seen great success