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As the UK’s second largest search engine boasting four billion video views worldwide each day, YouTube provides an effective, low-cost advertising platform for showcasing your brand to a large audience
YouTube advertising options
With over a billion users, YouTube is the biggest internet video website. With video shares also rolled out across other social platforms, if you want to showcase quality video content then YouTube Advertising is a must.
However, the greatest YouTube strategy cannot be executed without great content, and the first 5 seconds of the advertisement is the most important time to capture the user’s attention to forge a connection. We can provide recommendations on what type of content engage the most with your targeted users and what your competitors are also creating.
There are two key formats within the YouTube ad realm:
TrueView In-stream – In-stream shows any video advertising campaign you have initiated before other videos or in the intervals of long videos.
TrueView Discovery – This uses traditional ad formats banners and thumbnails to attract users to click through to a video or website.
Bumper Ads – Short, sharp six-second ads that run before other videos.
TrueView for Shopping – These campaigns showcase your products make your ad interactive by connecting viewers directly to your products and providing information that brings customers closer to making a purchase.
YouTube Ads can be shown across YouTube Search and YouTube Videos, including Google partner sites, apps and the Google Display Network.
To ensure your ads reach the relevant user, we can target users with a combination of options including: behaviour, interests, remarketing, placements and keywords.
We will review the overall marketing strategy and business objectives to determine how to maximise YouTube Advertising to channel a congruent strategy.
Other bespoke YouTube advertising available includes a homepage takeover and masthead takeovers which is available on application.
Targeting and analysis
As most people visit YouTube with the aim of watching a specific type of content, advertising here allows for precise targeting.
From promoting a specific landing page to increasing your brand’s social media presence, your YouTube campaigns can be tailored to the unique needs of your business. We can monitor the progress of your video campaigns and optimise your targeting to make the best distribution of your budget on the platform. Common areas of analysis for your YouTube video advertising campaigns include: view rate, video play rate, earned views and earned shares/likes/subscribers.
A useful feature of in-display YouTube ads is that you can tailor your ad copy to increase its relevancy for a specific YouTube search results page. This will ensure that your target audience sees the most relevant message alongside your video content