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YOUR SOCIAL MEDIA ADVERTISING EBOOK INCLUDES AD ADVICE FOR:
Over 1.7 billion people use Facebook to connect with their friends and families; the social networking platform is installed on three out of four smartphones; and more than half of Facebook users visiting this social networking platform every day. Facebook has quickly developed to be the social network to advertise on, with users relevant to your brand almost guaranteed to be on there
Your ads can appear in your prospects’ news feeds and in the advertising spaces along the right-hand side of the page, whilst the targeting options offered by Facebook and optimised by us will ensure that your brand appears in front of the most relevant users.
Location: Helping you to reach customers and prospects in a location that’s relevant to your business.
Age: If you’re advertising a product or service that requires age verification, such as alcoholic goods, you can specify the age group that’s most likely to become a customer of your business and your ads will only show for users who fit your specification.
Gender: Gender-specific advertisements. Segment your audience and create two similar ads; one targeted to men and one to women. This will allow you to discern which gender is most responsive.
Interests: Reaching people with an interest that’s similar to what you’re offering.
Broad categories: Reaching people who fall into a certain general category, such as parents.
Connections: Targeting an ad to people who have a certain connection to your page, such as people who ‘like’ your page on Facebook.
Not only can we promote your website or page on Facebook to improve visibility and return, we can also create targeted campaigns to direct more users to apps or for video views. Using Facebook advertising can be a great kick-start to any marketing campaign to gain more exposure, or to venture out to target new untapped markets at a low risk.
Promoted page posts
When you promote a post, you can choose to reach more of the people who like your page or expand your audience to everyone on Facebook. This feature is available to pages with 50 likes or more.
On Facebook we can target users by gender, age, location, interests, relationship status, occupation, education and more to get your brand message in front of your target audience