Earned Media Marketing Cheat Sheet
Earned media can take the form of media relations (traditional PR), blogger outreach, influencer marketing, charity tie-ins, social media activity and more – but what is it really and how can you succeed?
SEO Uncovered – Creativity
Creativity in marketing is no less difficult to harness than creativity in any other sphere – only it comes with additional constraints. This eBook seeks to address these constraints and help overcome them.
Beginner’s Guide To Digital PR
Self-publication and promotion are becoming increasingly important for businesses. If you’re not shouting about your brand, products and services then who is? By implementing a good digital PR strategy you give yourself not only the best possible coverage but can attract new and retain existing customers.
5 Ways To Target Your Content Better
Every marketer knows that content is at the heart of any inbound strategy. But making sure it’s being seen by the right people at the right time is key to effective content marketing.
Link Building Through Outreach
Having high quality links pointing to your website is an important part of its search engine ranking success. Thanks to Google’s Penguin algorithm update, the days of ‘black hat’ linking techniques, such as paying for links and link farming, are long gone.
The Dejargonification Of Content Marketing
Sometimes it can seem like marketing hipsters are speaking a different language peppered with jargon. So we stroked out ironic beards, put on our thinking flat-caps and translated 14 of the industry’s most common buzzwords.
Our Content Marketing Process
Content marketing delivers consistent, valuable information to your prospects to increase the likelihood that they will become customers when they reach the relevant stage of the buying cycle.
The Power of Storytelling – Bas van den Beld
Bas van den Beld is one of Europe’s most sought after digital communications consultants, and a regular contributor to our Benchmark Search Conferences. Here he looks at the power of a good story.
101- Filling The Content Void
SEO is a highly technical practice and as such there is a science to it. We know that being data-driven and producing high quality content forms the basis of all ranking performance and as such it shouldn’t be taken lightly.
How To Use SERPs Features To Aid Your Content Plan
Google is constantly updating search engine results pages (SERPs), offering a wide selection of ‘features’ – many of which can help you to generate ideas for your content plan.