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Strategy

12-habits-of-effective-social-media-marketers-in-2020

12 Habits of Effective Social Media Marketers in 2020 – Part 1

A practical guide to social selling, TikTok and the resurgence and proper use of Pinterest.


marketers-guide-to-instagram

A Marketer’s Guide to Instagram

The world’s fastest growing social network – find out how to use Instagram and why you should make it part of your strategy.


marketers-guide-to-pinterest

A Marketer’s Guide to Pinterest

Optimise your Pinterest content and strategy for visual discoverability and performance.


marketers-guide-to-facebook

A Marketer’s Guide to Facebook

Never considered it, or lately lost your reach? Find out how to make the most of Facebook.


Streamlining Your Social Media Strategy

The way you portray your brand on social should be taken seriously as a key part of your marketing strategy if you want to engage and influence.


12-habits-of-effective-social-media-marketers

12 Habits of Effective Social Media Marketers in 2020 – Part 2

How social platforms are becoming more intimate, and re-evaluating the way we measure success.


Guide-to-LinkedIn

A Marketer’s Guide to LinkedIn

How to make your voice heard & your brand stand out on the world’s biggest professional networking platform.


Guide-to-YouTube

A Marketer’s Guide to YouTube

Need tips for using YouTube as part of your marketing strategy, or tips to make the most of it? This guide has all you need


Guide-to-Twitter

A Marketer’s Guide to Twitter

69% of customers say they’re likely to buy from a brand they follow on Twitter – here’s how to grow your business on the platform.


Paid Social

Paid Social – What Are The Options?

Exploring the paid opportunities to place your content in front of the audience that matters to you on social media.


A Marketer’s Guide to LinkedIn Advertising

It’s the world’s largest B2B networking platform – make the most of it with super-simple, hyper-targeted ads.


Getting Started with Twitter Ads

Social media advertising is still an underrepresented part of most brands’ ad-spend – here’s how to get started with Twitter Ads.


Reach

12-habits-of-effective-social-media-marketers

How to Grow your Facebook Audience

How to work with Facebook’s algorithm to produce content that delights your audience and gets more eyes on your page.


Success-With-Social-Sharing

Success With Social Sharing

The power of sharing is what sets social media apart from other marketing channels – this eBook’s packed with tips for success.


LinkedIn-Groups

A Marketer’s Guide to LinkedIn Groups

How to infiltrate LinkedIn Groups to gain industry insights, and establish yourself and your brand.


Social-outreach

A Beginner’s Guide to Social Outreach

69% of customers say they’re likely to buy from a brand they follow on Twitter – here’s how to grow your business on the platform.


guide-to-Video-marketing

A Beginner’s Guide to Video Marketing

Video offers you a unique opportunity to connect with your audience and bring your brand to live in a memorable, shareable way.


Facebook-Groups

Success with Facebook Groups Workbook

How to engage and collaborate with super-segmented audiences using Facebook groups.


posting-playbook

The Posting Playbook

Is your social media activity packing a punch? Here’s how to create engaging content for social media that delivers results


Guide-to-Twitter

YouTube SEO

How to make an impact on the world’s second biggest search engine by optimising for YouTube search.


Measurement

12-habits-of-effective-social-media-marketers

Social Media ROI Workbook

Get a clearer picture of how social media impacts your business and why it’s worth the investment.


Understanding-Twitter-Analytics

Understanding Twitter Analytics

Twitter is a powerful tool for businesses and getting behind the data can give you the best chance at understanding both performance and your audience.


Social-media-auditing

Social Media Auditing Checklist

Make your social media accounts work for you and get the best performance with this checklist.


social-media-driving-engagement

Is Your Social Media Driving Engagement and Conversions?

Get a clear picture of how social media impacts your business and why it’s worth the investment.

12-habits-of-effective-social-media-marketers

Get the Most From Your Facebook Data

There’s a lot to learn about Facebook Insights, so why not get your hands on our one-stop guide?


marketers-guide-to-native-analytics

A Social Media Marketer’s Guide to Native Analytics

A review of the native analytics functions within four top social channels used by marketers: Twitter, Facebook, LinkedIn and YouTube.


LinkedIn-Groups

Social Media Checklist

Featuring handy checklists for each major social media platform, you’ll never again need to wonder if you have everything covered.


Social-Media-Measurement

Social Media Measurement – Maximising Results

Use Google Analytics’ social reports to get a picture of how social media impacts your business and why it’s worth the investment

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