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Paid Search (PPC) Boxset.

eBooks

PPC in 2019 – 10 things you need to know

Today’s online advertisers have more to prove than ever and, as a paid search marketer, it’s up to you to keep your skills sharp for success.


A Beginner’s Guide to Google Data Studio

The days of providing a box of numbers and calling it a report are, well, numbered – we’re in the age of data visualisation, join in!


A Marketer’s Guide to Amazon Advertising

Get your ad in front of 310 million customers with high purchase intent with Amazon’s Sponsored Products.


ppc-troubleshoot

PPC Troubleshooting

You guide to identifying what’s holding back your paid search campaign – and spotting new opportunities.


A Simple Guide to Programmatic Advertising

One of the best ways to get a better quality of traffic, more conversions and a higher return on investment (ROI) is through paid search (PPC).

 

 

A Beginner’s Guide to Google Shopping Campaigns

Google Shopping Campaigns are an absolute must for any retailer operating online. If you’re not using them – or using them well, now’s the time to start.


A Simple Guide to Bing Ads

Google Ads may well be the advertising platform of choice, but Bing’s 5% market share means you can’t afford to miss out on their audience.


Marketing Attribution – What’s Driving Sales

It is vital that you understand where your sales and conversions are coming from so that you are able to plan your future strategy accordingly.


How to do a PPC Health Check

A detailed guide to carrying out a full audit of your Google Ads account to improve Quality Score, bring down CPC and increase profit.


ppc-troubleshoot

Google Display Ad Sizes Cheat Sheet

Display advertising offers great control over your image, message and design to create striking ads – but you need clear, crisp images to have a real impact.

 

 

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