PPC in 2019 – 10 things you need to know
Today’s online advertisers have more to prove than ever and, as a paid search marketer, it’s up to you to keep your skills sharp for success.
A Beginner’s Guide to Google Data Studio
The days of providing a box of numbers and calling it a report are, well, numbered – we’re in the age of data visualisation, join in!
A Marketer’s Guide to Amazon Advertising
Get your ad in front of 310 million customers with high purchase intent with Amazon’s Sponsored Products.
You guide to identifying what’s holding back your paid search campaign – and spotting new opportunities.
A Simple Guide to Programmatic Advertising
One of the best ways to get a better quality of traffic, more conversions and a higher return on investment (ROI) is through paid search (PPC).
A Beginner’s Guide to Google Shopping Campaigns
Google Shopping Campaigns are an absolute must for any retailer operating online. If you’re not using them – or using them well, now’s the time to start.
A Simple Guide to Bing Ads
Google Ads may well be the advertising platform of choice, but Bing’s 5% market share means you can’t afford to miss out on their audience.
Marketing Attribution – What’s Driving Sales
It is vital that you understand where your sales and conversions are coming from so that you are able to plan your future strategy accordingly.
How to do a PPC Health Check
A detailed guide to carrying out a full audit of your Google Ads account to improve Quality Score, bring down CPC and increase profit.
Google Display Ad Sizes Cheat Sheet
Display advertising offers great control over your image, message and design to create striking ads – but you need clear, crisp images to have a real impact.