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Creating Quality Content for YMYL Queries

YMYL sites have been among the worst hit by updates over the last couple of years, but with Google’s advice to ‘create quality content’ relatively unhelpful, we decided to provide a little depth.


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SEO Health Check

When it comes to search engine optimisation (SEO), one of the first things that you have to do before you formulate your strategy is understand the current state of play, so start evaluating today!


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What is Quality Content

While we are often told to create ‘quality content’, the advice on what quality actually is is a little thinner on the ground. Here we cover a little of what makes quality content.

 

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12 Tips for Website Content

Content plays a huge part in your SEO strategy. As well as raising brand awareness, building trust, and creating connections with customers, its quality and relevance is a major influencing factor for SEO.


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Social Media and Content Marketing

One thing to remember when you are putting together your strategy is that you must be able to take different parts of your work and merge them. An excellent example of this is in the relationship between content and social media.


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Google announces Rater Guidelines Update

In the latest rater guideline update it appears clear that there is more detail/direction to specific areas in order to clean up and clarify what the raters are looking for, specifically, relating to the quality of sites and how users interact with the site.

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