Social Media ROI Workbook
Using Google Analytics to monitor the performance of your social media strategy, understand which channels and content are engaging, growing and converting your audiences, and more accurately assess and demonstrate ROI.
A Marketer’s Guide to Instagram
How to build a winning strategy, types of post, filters and image sizes, the rise of Stories, IGTV, high-performing posts, the power of the hashtag, paid social for Instagram – and a case study to show you how its done.
A Marketer’s Guide to LinkedIn Advertising
If you need to target a premium professional audience and drive high-quality leads to your businesses, using pay-per-click (PPC) advertising on LinkedIn could be the perfect way to reach the right people, at the right time.
The Posting Playbook
Is your social media activity packing enough punch? When people share your social content, it’s a powerful stamp of endorsement. Here’s how to create engaging content for social media that delivers results.
Social & Content – a Match Made in Heaven
Perfect and combine your content marketing and social media offerings to get ahead of the competition. Here’s how to use them in harmony to get the most from your online results.
Success with Facebook Groups Workbook
Facebook Groups have been overhauled to recapture authentic, real-time interaction with collaborative conversations, shared links and photos. Here’s how to get back to organic social basics.
Getting Started With Twitter Ads
While it may not have the numbers that Facebook can boast, Twitter’s 300+ million active monthly users and their diverse nature make it a great candidate for your social media advertising budget.
How to Optimise for YouTube Search
YouTube is not simply a social media website; it’s a powerful search engine. Its user-friendliness, combined with the soaring popularity of video content, has made it the second largest search engine behind Google.