Greg Whitaker

Senior User Focused Content Strategist

Greg has more than seven years’ experience across content, journalism and strategy – first as a Content Executive and, for the past four years, as a Senior User Focused Content Strategist. He has delivered content and content strategy for major international organisations, including UEFA and Zurich, with a strong focus on research-led, audience-centred work.

Alongside his strategic role, Greg has worked as a freelance content writer and journalist, with bylines appearing on the BBC, Yahoo Sports UK and Shoot magazine, covering current affairs, politics, sport and culture. He also has broadcast experience, having graduated from the BBC’s Kick-Off scheme in 2017 and worked at BBC Radio Humberside in Hull.

In August 2019, his first book, I Can’t Help Falling in Love With You, was published by Pitch Publishing. He prides himself on his research and editorial skills and enjoys creating a wide range of content, from web copy and blogs to user-focused content and eBooks. Greg holds an MA in International Journalism.