Paid social advertising services

Social media outreach is an influencer marketing technique where relevant social influencers are identified across a wide range of interests and appropriate social media platforms. This allows us to reach out to them, create a dialogue, and develop a relationship through which content marketing assets can reach much larger audiences.

The approach facilitates dialogue between your brand and influencers, fostering relationships and promotes content distribution across their social media platforms. This enhances your content marketing strategy by harnessing relevant influencers with strong social media presences who will then distribute your content to their pre-engaged audience.

The approach facilitates dialogue between your brand and influencers, fostering relationships and promotes content distribution across their social media platforms. This enhances your content marketing strategy by harnessing relevant influencers with strong social media presences who will then distribute your content to their pre-engaged audience.

Our teams have spent years identifying and developing mutually-beneficial working relationships with key social influencers who have high engagement statistics and have built a significant community of loyal followers. In doing so, the team is able to target an audience which is relevant to your brand and its message.

Harnessing existing relationships, and through social listening, we tap into conversations which are already happening on social media platforms and place your content in front of an engaged and receptive audience.

Using hashtags appropriately, we assess social sentiment for your brand and content, develop an understanding of your target demographics and the popular keywords used in their conversations. This allows us to reach out on your behalf to a wider social audience, and influence decision making in an authentic manner.

Social amplification offers a unique opportunity to engage with your audience and related relevant audiences on a personal level, and provide your brand an opportunity to present a more informal voice that goes beyond the traditional corporate message.

Social media outreach is also great for brand awareness and contributes well as part of a wider search and digital marketing strategy. Allowing a ‘real-time’ campaign strategy to be developed, social media puts your brand in front of an active audience and signals to search engines that you are an active, relevant company. Combining campaign and social strategies also creates highly relevant campaigns, which sends important trust signals to search engines.

It also offers the opportunity for your content to be reshared: the higher the relevance and quality of those shares, the greater the chance your content gets seen by the right audience, and attracts the right kind of response.

At Click Consult, we have spent more than a decade building a network of trusted bloggers and influencers, but it’s really our experts that bring things together – both with their own blogger relationships and their ability to build strong working relationships with fantastic bloggers and influencers from a variety of industries and interests.

There are few better ways to build your credibility and search visibility than through creating original, relevant and engaging content, which is naturally shareable and creates a buzz around your brand. Whether you're looking to work with top journalists or micro-influencers with a dedicated following, content marketing can have huge impacts on search visibility, brand recognition and, importantly, profitability.

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