Optimising for strategy
Strategy isn’t just something we consider at the start of a project; we regularly review against business objectives and performance to proactively determine whether we need to make adjustments, whether that’s expanding to a new channel, or deciding to focus on a different customer persona or demographic.
Backed by a wealth of experience, APIs, industry leading 3rd party and in-house developed tools and software (including our proprietary TRAX technologies), strategies are optimised across such vital areas as keyword research, seasonal and market trends as well as through use of our cutting-edge approach to data-driven attribution.
A good strategy is often also getting the most out of the platform technology especially smart bidding. Google Ads and Microsoft Advertising has a plethora of data about each user and each search term which simply isn’t available or actionable by any technology but their own. Combining automation with human experience to get the most out of this technology is often where the sweet spot lies.