Research and discovery
Research plays a vital role in the content creation process. At the beginning of a campaign, our digital content teams engage in a discovery process to help you put together a content brief. This document helps us to understand your brand’s content requirements, including its tone of voice and target audience.
Our creatives are skilled and experienced at identifying the knowledge required and finding, analysing and interpreting information from many different sources. We then select the most relevant and valuable data, before using this to inform the content we create for you. We can also conduct research on your brand’s behalf to provide your audience with original insights and elevate your position as a thought leader in your field.