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What is content?

Content comes in many forms – from the copy that defines your brand to the video that communicates what you do; from the infographic that explains tricky concepts to the multimedia campaign that earns you links and press coverage. Content is what brings your website and your brand to life for your consumers.

High quality, relevant and consistent content can not only support your organic search (SEO) strategy, it can bolster your brand’s reputation, encourage your audience to engage with your brand and, ultimately, drive sales.

Our content service

High quality content is central to any good inbound marketing strategy and should also be at the heart of your organic search strategy. As part of your content strategy, our team of talented content writing specialists and designers will plan and devise SEO optimised content for your brand. This is then delivered to your audience throughout across all available paid, earned or owned channels. From whitepapers to infographics, video and animation, our talented copywriters and designers are adept at crafting content in a diverse range of styles and on any subject. Our content services generally proceed along the following track from concept to completion.

Research and discovery

Research plays a vital role in the content creation process. At the beginning of a campaign, our digital content teams engage in a discovery process to help you put together a content brief. This document helps us to understand your brand’s content requirements, including its tone of voice and target audience.

Our creatives are skilled and experienced at identifying the knowledge required and finding, analysing and interpreting information from many different sources. We then select the most relevant and valuable data, before using this to inform the content we create for you. We can also conduct research on your brand’s behalf to provide your audience with original insights and elevate your position as a thought leader in your field.

Idea generation

Fresh ideas are the lifeblood of great content marketing. At Click Consult, our creative specialists hold idea generation sessions with the technical and account management teams to come up with concepts that are both in line with your organic search and business objectives, and relevant to your target audience and key influencers in your industry.

Optimisation

We ensure that all content we create is optimised to perform well in search. Before we get to work on production, our organic search strategists brief our writers on any keywords and anchor text that need to be incorporated into your copy and any pages on your website that need to be targeted as part of your organic search strategy.

However, we never sacrifice the art of the process - our expert copywriters are proficient in optimising content without sacrificing its naturalness or impacting user experience.

Before content work is sent to you for review, it undergoes a thorough peer review process. This involves team members who have not taken part in the creation process proofreading, fact checking and providing feedback to the writers and designers that have been involved. We also use plagiarism detection software to ensure that all content you receive is wholly original.

Over the past 2 years I have been working with Click to help support search improvements from content, technical and reporting insights.

The team have been helpful and responsive to understand and adapt to changing business requirements and challenges and help improve our websites search rankings for customers.
Daniel Hall Search Manager

Chums has a clear vision of the performance we want from our PPC and SEO campaigns and Click Consult have consistently delivered this over the years.

I see Will Dixon and Charlotte Chapman, together with Peter Smith who manages our account, as part of our marketing team. They have each spent the time to understand my team personally, the wider business at Chums and our customers, all of which has been crucial to achieve the targets and growth we’ve set over the years.

I’m more than happy to recommend the team at Click
Paul Gray Marketing Director

From the outset of the project, Click Consult clearly understood our business objectives and formulated a search strategy that would help to deliver commercial results across key product areas. They have been professional in their approach, shown great attention to detail and the results achieved to date have been thoroughly impressive.

We currently use Click as our SEO provider and find them very proactive in working with us to drive performance.

They use KPIs to demonstrate an increase in performance and support us in what actions to take to improve our natural search.
Lucy O'Shaughnessy Commercial Director

We were impressed with the attention to detail demonstrated in the strategy planning for the campaign. The level of knowledge they achieved in such a short time helped considerably in achieving targets.

Ever ready to listen to our input, Click exceeded our expectations to deliver an impressive SEO campaign. They came up with innovative suggestions we would never have thought of and their experience and enthusiasm shone through.

We have been working with Click for the past few years where they designed and built brand new websites for a few of our healthcare brands. Since launching, we have seen traffic increase up to 8000% on certain websites and we now rank very highly for keywords on Google.

If you are looking to drive more users to your website and increase your SEO rankings I would highly recommend having a chat with Click to see how they can help!
Neil Kotak Brand Manager

Click Consult has helped us to develop an online marketing presence that continues to inch upwards. The team manages our account exceptionally, communicating clearly and frequently about the progress.

They are responsive and proactive in their approach and are considered an important component within our digital marketing activities.
Peter Lingley Chief Operating Officer

What can content do for your business?

Great content serves many purposes. Not only can rich content improve a website’s performance in search, it improves a site’s performance with people. By providing multimedia, informative, entertaining content, sites can:

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Improve rankings

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Improve traffic volume

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Improve conversion rate

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Improve profitability

Who we've helped...

Organic Search (SEO)

See how our local SEO campaign delivered in all areas of a competitive market, including a 42% increase in conversions for the UK's largest grocer.

+ 17% Website clicks
+ 27% Phone calls
+ 42% Total conversions
View Case Study
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Organic Search (SEO)

See how our organic search (SEO) campaign delivered across all areas including a 44% increase in keyword rankings.

+ 44% rankings
+ 23% revenue
+10% organic sessions
View Case Study
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Organic Search (SEO)

Discover how our organic search campaign increases online revenue by 144% for the pharmaceutical giant.

+ 144% organic sessions
+ 43% overall sessions
+ 77% organic revenue
View Case Study
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Organic Search (SEO)

Bespoke organic search (SEO) and content marketing strategy helps to boost organic sessions on Google.ie by 131%.

+ 131% Organic Sessions
+ 196% Conversions
View Case Study

Organic Search (SEO)

See how our organic search campaign delivered in all areas for a leading retail and leisure brand.

+ 29% organic sessions
+ 80% keyword rankings
+ 82% clicks & bookings
View Case Study
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Content Team Click Consult

Our content team

Our team of content marketing creatives bring digital experience totalling decades, and thrive in collaboration both with colleagues and third parties. Our award-winning content marketing has grown businesses of all sizes through improved link profiles, increased referral traffic, satisfying consumer interest and more. We believe in bespoke, original, creative content able to delight, inspire and entertain.

Over the past 2 years I have been working with Click to help support search improvements from content, technical and reporting insights.

The team have been helpful and responsive to understand and adapt to changing business requirements and challenges and help improve our websites search rankings for customers.
Daniel Hall Search Manager

We were facing a challenge with growing our generic campaigns profitably. However through adopting a test and learn approach with Google and Click Consult we are extremely pleased with the uplift in clicks, demand and ROI that has enabled us to scale up sustainably.
Paul Gray Marketing Director

Our SEO services

Organic search, commonly referred to as search engine optimisation (SEO), employs a combination of creative and technical skills to improve the visibility of a website for commercially important key terms. In doing so, the aim is to increase the number of consumers exposed to a brand at vital points in the consumer journey, to increase traffic to the website and, therefore, increase consumer awareness and the number of commercial actions (purchases, downloads, contact form submissions etc).

We've helped to grow brands of all sizes

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Click Consult - your content agency

Get in touch, see how our award winning content marketing team can help your brand.

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