Looker Studio

What is Looker Studio?

Google Looker Studio (formerly Data Studio) is a data visualisation tool and a part of the “Google Analytics 360” package released in March of 2016. Looker Studio allows you to create and maintain a host of report types while assisting in the communication of data in easy to comprehend, visual formats – all of which can be shared via a link or downloaded as a PDF.

In addition to its security and ease of sharing, the community development and ongoing improvement of the tool means that it can import data from numerous sources and, therefore, facilitate the use of data from a host of platforms in the generation of real insight from data.

Despite search and digital marketing being remarkable for its ability to gather data, quite often this is poorly used or poorly communicated. Looker Studio offers a useful method of avoiding such issues by enabling the visual representation of cold data and helping to bridge the gap between stakeholders with differing levels of knowledge.