How our integrated search marketing campaign increased search visibility and sales for the leading UK pet supplier.
Lords and Labradors is one of the UK’s largest and most well respected eCommerce sites for pet products. Founded in 2013, Lords and Labradors broke into the UK pet market and have since expanded to 17 countries including Denmark, Italy, Japan, USA and Australia.
They noticed a demand for high quality puppy products and kits, and importantly somewhere to get support and advice at the same time.
Lords and Labradors initially engaged Click Consult in a bid to increase visibility and sales through their website, and have since gone on to have a full eCommerce and search marketing strategy. This case study highlights this work and the results that we have produced.
Our objectives for this campaign were as follows:
The results for this strategy were some of the best that we have seen. We wanted to make sure that we gave our client the best possible opportunity to exceed their goals and make sure that eCommerce was up MoM and YoY.