Lords & Labradors

Organic & Paid Media

How our integrated search marketing campaign increased search visibility and sales for the leading UK pet supplier.

About Lords & Labradors

Lords and Labradors is one of the UK’s largest and most well respected eCommerce sites for pet products. Founded in 2013, Lords and Labradors broke into the UK pet market and have since expanded to 17 countries including Denmark, Italy, Japan, USA and Australia.

They noticed a demand for high quality puppy products and kits, and importantly somewhere to get support and advice at the same time.

Lords and Labradors initially engaged Click Consult in a bid to increase visibility and sales through their website, and have since gone on to have a full eCommerce and search marketing strategy. This case study highlights this work and the results that we have produced.

The objectives

Our objectives for this campaign were as follows:

Increase revenue
Increase sessions
Increase the number of new site users
Boost the number of transactions
Lower the bounce rate

The approach

We first decided that the best course of action would be to conduct and full website audit and produce a keyword strategy planning document based on the fifty most visited pages on the site.
We then conducted a competitor analysis and highlighted any content gaps with a gap analysis.
We used the above documents to form user focused content (UFC) briefs for all of the pages and refreshed them will content that we knew would lead to improvement in the SERPs and which would provide the answers to a string of commonly asked questions.
We produced and uploaded all of the new content to the site and added in Schema mark-up to ensure that it adhered to all of the Google Rater Guidelines.
In terms of PPC we restructured various Google Ads and Mircrosoft Ads campaigns in the run up to Black Friday and Cyber Monday to ensure that the most traction was generated at the busiest eCommerce trading period.

The results

The results for this strategy were some of the best that we have seen. We wanted to make sure that we gave our client the best possible opportunity to exceed their goals and make sure that eCommerce was up MoM and YoY.

+ 35% organic sessions

+ 36.2% revenue

+ 68.6% total transactions

+ 37.1% new users