Lords & Labradors – Integrated Search Marketing Campaign
Lords and Labradors is one of the UK’s largest and most well respected eCommerce sites for pet products. Founded in 2013, Lords and Labradors broke into the UK pet market and have since expanded to 17 countries including Denmark, Italy, Japan, USA and Australia.
They noticed a demand for high quality puppy products and kits, and importantly somewhere to get support and advice at the same time.
Lords and Labradors initially engaged Click Consult in a bid to increase visibility and sales through their website, and have since gone on to have a full eCommerce and search marketing strategy. This case study highlights this work and the results that we have produced.
Our objective for this campaign were as follows:
• Increase revenue
• Increase sessions
• Increase the number of new site users
• Boost the number of transactions
• Lower the bounce rate
For the Black Friday and key seasonal trading periods we planned to optimise the paid search strategy and run structured promotions, so that we delivered a higher return on ad spend (ROAS) and also that revenue would increase across both Google Ads and Microsoft Advertising.
The results for this strategy were some of the best that we have seen. We wanted to make sure that we gave our client the best possible opportunity to exceed their goals and make sure that eCommerce was up MoM and YoY.
The key trading periods such as Black Friday and Cyber Monday were up YoY and all key targets were exceeded.
The headline figures are as follows: