Health & Wellness is a highly competitive market, predicted to be worth $4.24 billion by 2026. In an ever-growing digital landscape, and with an increasing number of people looking online for health related advice, products, and services, digital marketing is becoming a vital cog in the Health & Wellness business machine.

The Health & Wellness sector faces several hurdles when it comes to implementing their digital marketing strategy; having to carefully consider challenges such as regulation and compliance guidelines, a more thorough process for content creation in regards to YMYL and E-E-A-T, and stricter data protection laws when sharing social proof such as success stories, or testimonials.

Having a health marketing agency behind your strategies, with a team of digital health marketing experts who specialise in Health & Wellness marketing is the key to succeeding in such a highly competitive market.

In an ever-expanding, and highly competitive market we offer a range of medical digital marketing services that can be tailored to your Health & Wellness brand. For each of our services, the unique challenges faced by the Health and Wellness industry are factored into place, and our experts have an extensive knowledge about the gravity of balancing compliance guidelines, and creating innovative digital solutions in healthcare, designed to gain results.

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Organic Search (SEO)

Health & Wellness often fall under the YMYL (Your Money, Your Life) category online because the information they share can have a real-world impact on a person’s life. For this reason, Health & Wellness brands will be held to a higher standard than most when being evaluated for E-E-A-T guidelines. Our industry leading healthcare SEO services take this into account and build strategies that reflect this, with expertise spanning over 20 years and counting. Our healthcare SEO agency is also committed to the upskilling of our team, through this we are able to ensure our Health & Wellness clients stay at the forefront of their prospective industries.

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Content Marketing & Digital PR

Our creative and innovative content strategies seek to design campaigns that are both relevant to the topics and trends impacting the Health & Wellness industry, but also ensure the essence of your brand is central to the creative process. We tailor our content marketing and digital PR services to our client’s needs through boosting everything from brand awareness to SEO performance and marketing ROI. With every campaign we gather insights into your target audience, this valuable information makes it easier to implement your next campaign and deliver replicable success. In-line with our other marketing services, we verify that any creative content or campaigns that we produce do not breach any Health & Wellness regulation guidelines - giving you peace of mind that our campaigns drive success, without impacting compliance.

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Social Media

With an increasing amount of educational content - particularly centring on topics such as Health & Wellness - on social media, it is important for brands to generate an online presence, and build a community of brand advocates to support and promote your products and services. Our social media experts have grown the social media accounts of some of Europe's best-known Health & Wellness brands. With thorough planning, content calendars, and clear execution, our social media delivers measurable results to help grow your brand.

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The introduction of Google Analytics in 2005 has meant that we’ve been able to develop our services inline with the evolution of the product. This, in turn, has enabled us to deliver a unique solution for our Health & Wellness clients that meets their needs. By collecting the right data, from the right platforms, we make sure that we employ industry-leading tools that combine years of analytics experience to seamlessly develop and contextualise reporting for all stakeholders.

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PAGB, the consumer healthcare association, represents the manufacturers of branded OTC medicines, self care medical devices and food supplements in the UK.

As an associate member we work closely with the association and its members to drive digital marketing standards across the industry. Through this partnership we are able to support our clients in developing marketing material that is compliant with advertising regulations in the UK.

Our in-house team specialists go above and beyond their industry-backed experience of several decades combined to achieve the results you’re looking for. From medical SEO marketing, through to healthcare social media marketing (and everything in between), our experience is encouraged through Ceuta Group, who, for over 25 years, have been helping new and established Health & Wellness brands launch into new markets and navigate industry challenges.

2024 is predicted to be a monumental year for digital marketing.

At Click, w​​​e envisage a digital landscape defined by advancements in technology, shifting generational values, and an evolving social media presence. As we settle into the New Year, our experts share their predictions for the 2024 digital marketing landscape, based on the trends, updates & technology that have shaped the field in 2023. As we embrace the changes that are predicted to shape the online marketplace in 2024, we foresee some challenges the Health & Wellness industry is likely to face in the upcoming year.

No need to consult a psychic or book a palm reading – delve into our article for a comprehensive overview of the digital marketing landscape for Health & Wellness in 2024.

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