With a focus on improving search rankings and making sure that the site was properly optimised to drive sales, our objectives for this project were clear from the outset.
Regatta is one of the UK’s largest and most recognisable outdoor clothing brands. The business is well established in a highly competitive market and, like all companies in this industry ,the global pandemic had a huge effect on retail.
Regatta is just one brand who have had to adapt to a changing climate and ensure that their website ranks as high in SERPs as possible for relevant searches.
In a bid to increase performance we not only provided technical assistance to Regatta but also a bespoke SEO strategy. Our content marketing team delivered a number of concepts that would raise brand awareness, generate relevant backlinks, produce media coverage, and which would ultimately spread the campaign message.
With a focus on improving search rankings and making sure that the site was properly optimised to drive sales, our objectives for this project were clear from the outset. We knew that, with the challenges that the retail sector faced, we had to have a clear list of objectives that were both beneficial and measurable. If we focus on the period March to September 2020, the below were our targets.
Our content marketing team also set the following objectives:
The results for this strategy were some of the best that we have seen. In total the two campaigns were developed and placed live during Q4 2019 and Q1 2020. We managed to secure a total of 43 placements with an average Domain Authority of 38.
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