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Content management platforms (otherwise known as content management systems or CMS) are ‘software as a service’ (SaaS) tool that are used manage, modify and display digital content, most often as part of the building and ongoing management of a website.

Over the years, we have built expertise in a host of content management platforms – from WordPress and WooCommerce to Shopify, Wix, BigCommerce and Magento and have helped to build and optimise sites across the spectrum of available options.

The landscape in search has changed considerably since Click Consult was founded in 2003 – as Google and competing search engines have found ways to combat various manipulative techniques for improving rankings. However, just as the aims of SEO have remained the same, there has been a through-line of best practice techniques that have persisted.


With over 30% of the internet now powered by WordPress, this open-source content management system has rapidly become the go to platform for marketers and publishers. The main advantages of selecting this platform include:

  • Easy to use CMS

  • SEO-friendly functionality

  • Scalable & secure platform

  • User friendly

  • 1000+ available plugins

Whether you are looking to further enhance your current WordPress website, or starting off with a brand-new development project, our highly experienced team will apply their forward thinking and innovative methods to help you to achieve your website’s objectives.

Magento 2

Specifically designed for eCommerce, Magento offers industry leading functionality and an extensive range of tools for product management, payments, analysis and reporting. One of the main reasons for choosing a Magento build for your eCommerce website is the highly scalable nature of the platform, allowing your website to grow alongside your business.

Magento also offers a number of other key advantages, including:

  • Fast page load speed & query processing time

  • Superior mobile shopping experience

  • SEO-friendly functionality

  • Best in class HTML5 capabilities

  • Seamless integration with third-party platforms (such as payment gateways)

We understand the competitive nature of online commerce, and each of our custom Magento builds benefit from the platform’s increased performance, improved security features, accelerated response times and enhanced backend functionality.


WooCommerce is an open-source, eCommerce plugin for WordPress designed for businesses of all sizes and online merchants using WordPress. Launched in September of 2011, the plugin quickly became popular for its simplicity to install and customise. The plugin was acquired by WordPress parent company Automatic and fully integrated with the base platform.

  • Standard dashboard allows store managers to update products and fulfil orders in a familiar WordPress environment.

  • Allows vendors to accept major credit cards, bank transfers (BACS), checks, and cash on delivery.

  • Integrates with Jetpack to secure your site with authenticated customer logins, prevent spam and brute force attacks, and increase load speeds.

  • Is flexible and scalable, allowing SMEs the room to grow without having to worry about outgrowing their site.

While we tend to recommend a custom Magento 2 build for large and enterprise brands, WooCommerce represents an excellent option for SMEs.


Founded in 2009, BigCommerce is a SaaS eCommerce platform which allows for store creation, hosting, marketing and security to be handled in a single place. The platform is designed to cater for eCommerce brands of all sizes and powers more than 60,000 online stores worldwide.

  • Customisable checkout experience with a server-to-server checkout API and SDK.

  • WordPress compatible with full back-end platform enablement from BigCommerce for WordPress.

  • Google Cloud Platform infrastructure and Akamai Image Manager built-in to improve speed.

  • Faceted search (Elasticsearch), including custom field support for refined searching.

  • Compatible with dozens of digital wallets like Apple Pay, Amazon Pay, PayPal One Touch and more.

As with WooCommerce, BigCommerce can be an excellent option for SMEs, allowing eCommerce brands to focus on growth without worrying about scalability.

While we tend to recommend WordPress for the majority of builds, our experts are happy to assess your needs and make recommendations on the platform that will deliver the best results for your brand. Whether you’re an eCommerce brand, need lead generation solutions, are B2B, B2C or anything between, our initial website design and development scoping sessions will ensure you have a site that will serve you well for years of

click consult's seo team hard at work

Our teams are made up of digital natives, experienced search and digital marketing professionals with decades of experience across a huge variety of platforms – as such, whichever platform you choose to develop your online presence with, we’re sure to be able to help undertake the project, consult to help deliver success or optimise the work of others.

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