Bespoke organic search (SEO) and content marketing strategy helps to boost organic sessions on Google.ie by 131%.
Chill.ie is one of Ireland’s leading insurance online brokers, with an ethos of providing the right policy at the right price. Making it as simple and as quick as possible, Chill aims to make finding all types of insurance more convenient than ever.
Thorough analysis of the Chill’s website (including backlink analysis), competitors and marketplace gave us a full understanding of the brand’s current positioning and allowed us to put together a strategy focused on:
We identified the following keywords as high-opportunity keyword targets to focus on for SEO activity: ‘car insurance’ and ‘home insurance’, ‘business insurance’, ‘life insurance’ and ‘mortgage protection insurance’.
We decided that the best focus for the implementation of this strategy would be:
Bespoke keyword research and analysis of Chill’s onsite content helped to create a strategy document mapping out gaps where lay opportunities to create new pages featuring the long tail keyword focuses previously identified. Our content team then created suitable assets conforming to our rigorous ‘SURE’ standards (substantial, unique, relevant and engaging) which, once signed off by the client, were uploaded to the site.
We also developed unique pieces of creative, shareable content to increase lead generation, while helping improve organic search rankings for the client’s website, as well as presenting Chill as a thought leader regarding safety behind the wheel.
The aim was to achieve earned media placement among bloggers specifically with an audience demographic relevant to Chill’s market – specifically Irish bloggers in the beauty, food, music, family and pet sectors, as well as national media coverage.
Sessions, conversions and rankings