Business-to-consumer marketing (B2C) is the practice of developing strategies to help boost the sale of products and services directly to individual consumers (bypassing third-party marketplaces).
We were facing a challenge with growing our generic campaigns profitably. However through adopting a test and learn approach with Google and Click Consult we are extremely pleased with the uplift in clicks, demand and ROI that has enabled us to scale up sustainably.
While B2C marketing involves a degree of nurturing, one of the main challenges for B2C brands is in anticipating and catering to changing consumer behaviour. This can be anything from catering to specific shopping holidays and other aspects of seasonality all the way to determining which platforms specific demographics are using and when. However, as our B2C marketing approaches your brand’s needs holistically, you will be able to draw on the experience and expertise of the whole agency to achieve what you need to grow your business as and when you – and your consumers – need it.
For more than 20 years, our search engine optimisation (SEO) services have been leading the industry thanks to our commitment to learning and development. We continuously look to improve our tools and understanding, and to develop our teams, to ensure our B2C clients remain ahead of the curve as the industry evolves.
Whether you need to increase exposure, followers, sales, downloads or anything else, our B2C paid media strategies ensure that your budget is spent effectively by targeting the right ads on the right channels to meet your unique objectives. Our passion and experience in paid media ensure that campaigns consistently hit targets and lead to revenue growth.
By tailoring your strategy to meet your brand’s specific needs, our content marketing and digital PR services can boost brand awareness, improve SEO performance and increase your ROI. Our strong campaigns also deliver valuable insights into your target audience, making your next campaign that little bit easier to implement.
Our B2C social media services begin by gathering real data on your audience before developing a strategy that meets your audience where they are. With thorough planning, content calendars and clear execution, we ensure that our social media delivers measurable results. Our experts have grown the social media accounts of some of Europe’s best-known brands – and yours could be next.
Since the introduction of Google Analytics in 2005, we have been developing our analytics service to provide each business with a unique solution. By collecting the right data from the right platforms and using industry-leading tools, our years of analytics experience help develop and contextualise reporting for all stakeholders.
See how our local SEO campaign delivered in all areas of a competitive market, including a 42% increase in conversions for the UK's largest grocer.
Find out how our paid media (PPC) strategy increased ROI by 139% for one of the UK's leading fashion brands.
Discover how our innovative broad match keyword strategy delivered immediate results in one of the UK's most competitive markets.
See how our teams delivered an integrated strategy across SEO and PPC for one of the UK's biggest ecommerce sites distributing pet products and supplies.
Discover how our organic search campaign increases online revenue by 144% for the pharmaceutical giant.
Get the full picture about our PPC campaign for the photo-printing specialists, and a snapshot of the exceptional results achieved in terms of conversion rate, revenue and ROI.
Backed by experience totalling several decades combined, our dedicated team of B2C marketing professionals ensure that your online store stays at the top of its professional game with bespoke strategies and campaigns to ensure relevancy and visitor interest.
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