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Resources.
Whitepapers & eBooks

Search marketing is constantly evolving and so are we.

Here at Click Consult, we know how important it is to stay as well-informed as possible. That’s why our experts have produced a range of industry-leading search marketing whitepapers and eBooks for you to download and enjoy.

As you navigate the site you will a host of resources from troubleshooters and checklists to beginner’s guides and glossaries.

The research that we conduct and the industry sector and search marketing insights which we offer, have received high praise.

All of our eBooks are continually reviewed and updated to make sure they pass on the best possible information. This section of the site is the perfect place to find out about all aspects of paid search, organic search, content marketing, conversion rate optimisation and social media.

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SEO in 2019: 11 Things You Need to Know

eBook

Make sure you're ready to face the key trends and game changers ahead with this infographic, detailing the top 11 ways to get ahead of the game

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The Power of Digital Analytics

eBook

Data and statistics provide some of the best insights about a businesses online performance. This eBook will explain further the power of digital analytics

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SEO Strategy Planning for a New Website Build or Redesign

eBook

Whether you're starting out, migrating your site or redesigning, the rush to roll out a crisp new design can neglect SEO and lead to rankings drops - don't let it happen!

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Creativity and SEO Content Creation

eBook

While there are innumerable factors involved in the calculation of the modern SERP, it is possible to boil them down to three themes - relevance, usefulness and authority.

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Understanding Position Zero

eBook

As the battle to appear at the top of SERPs intensifies this eBook helps you understand position zero

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Building Your Business with SEO Tools

eBook

Find out how to grow your business online with these handy SEO tools

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Step-By-Step Conversion Rate Optimisation (CRO)

eBook

A roadmap to guide you through the steps you need to take for a successful CRO project that will improve your website's ROI, now and in the future

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Content Marketing or SEO? You Don’t Have to Choose!

eBook

The digital sphere is increasingly competitive, leaving budgets stretched; while this leaves marketers making tough choices - the choice between SEO and content marketing need not be one.

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A guide to conversational search and query variants

eBook

As voice search grows and language plays an increasingly important role in the way users search, we thought it best to produce a guide to conversational search and query variants

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Search Queries and User Intent

eBook

One of the more often overlooked Google tools by newcomers to search marketing, Search Console offers many insights - not least the search query report

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SEO Content Gap Analysis

eBook

When it comes to SEO and indeed search marketing there are two things that we constantly discuss – the power and importance of content and the constant need to test, test and test again.

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Boxsets-ebook

Link Auditing, Removal and Recovery Boxset

Boxset

You can't cheat Google: how to remove, or avoid, link-related penalties and maintain a healthy backlink profile can sound like a complicated process

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Step-by-Step SEO

eBook

Four steps to optimising your site for organic search (SEO) and user experience

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A Guide to Converting Visitors Into Customers

A Guide to Converting Visitors Into Customers

eBook

It's great when people click on your site. But if they don't convert while they're there, you're probably letting profits slip through your fingers

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Desktop is no longer the default for users, or for Google - make sure you're optimising your customers' mobile experience for search, UX and conversions

A Simple Guide to Mobile Commerce

eBook

Desktop is no longer the default for users, or for Google - make sure you're optimising your retail customers' mobile experience for search, UX and conversions

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Outsmarting Your Online Competitors

eBook

The digital marketplace is highly competitive and as a result businesses need to be savvy if they are to get ahead and stay ahead of the competition

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A Beginner’s Guide to Structured Data and Schema Markup

eBook

While we’ve covered parts of structured data and schema markup, we wanted to put together an easy to access, easy to comprehend guide, so that the information you need is all in one place!

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Using Google Search Console to inform your search strategy

eBook

When it comes to making the most of your online presence and appearing for the correct key terms and to the correct audience there are numerous tools that you can use to inform your strategy. One of the most popular is Google Search Console (GSC).

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Make well, audit well, rank well – how to produce and audit your content to maximise SEO performance

eBook

There is one commonality which links all of the search marketing services – whether it’s paid search, content marketing, organic search (SEO) or any other – and that’s content.

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SEO Strategy – Maximising Results Through Content Marketing and Digital PR

eBook

There is one commonality which links all of the search marketing services – whether it’s paid search, content marketing, organic search (SEO) or any other – and that’s content.

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The Science Behind Link Building

eBook

While it's possible to debate the importance of virtually any other ranking factor, what has been found time and again is that links are the most important of all - don't leave your link profile to chance.

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Analytics and Content Marketing – What to Look For and Where

eBook

Businesses need to be able to understand the impact of their content, how it is performing and in which channels. It also needs to show a monetary value for having it in situ and give detailed analysis for potential areas that are being missed.

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A Marketer’s Guide to Keyword Research for SEO

eBook

Keyword research can improve traffic, return on marketing investment (ROMI), visibility and more – often at a lower cost than some of the more talked about parts of search marketing.

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300 Characters and Beyond

Whitepaper

Who's taking advantage of Google's new meta length and what does it mean for your own organic search (SEO) strategy?

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Making the Move to Mobile Boxset

eBook

You may have heard of the Mobile First Index, surprising numbers still have no idea what it means for their business or how they intend to tackle it.

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Checklist Boxset

eBook

Forgetting things can be detrimental to your efforts especially in the world of search marketing which is why we have created these checklists

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Surviving the Mobile First Index

eBook

You may have heard of the Mobile First Index, surprising numbers still have no idea what it means for their business or how they intend to tackle it.

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Content Marketing Boxset Series 2

Boxset

The smarter you are with your content and campaigns, the better the results. We follow on from our first content marketing boxset and bring you a host of new resources.

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Google Algorithm Boxset

Boxset

We’re experts in search. Simple. Yet we want you to be too. Our boxset offers you all that you need to know about Google’s main algorithm changes to date.

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HTTPS Website Migration eBook

eBook

One of the most common questions that we get here at Click Consult surrounds security and the migration of websites from HTTP to HTTPS. Here we look at how to make the switch.

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Earned Media Marketing Cheat Sheet

Cheat Sheet

Earned media takes many forms (traditional PR, blogger outreach, influencer marketing) - but what is it really and how can you succeed?

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SEO: The Secrets of Your Competitors’ Backlink Success

eBook

A strong backlink profile is an essential element of SEO - find out how your competitors are building theirs to improve your own strategy

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Beginner’s Guide To SEO & Digital PR

eBook

Self-publication and promotion are becoming increasingly more important for businesses. If you’re not shouting about your brand, products and services then who is?

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5 Pillars of Online Success This Christmas

Five Pillars of Online Success This Christmas Five Last Minute Festive Tips for Retailers

eBook

You don’t need flying reindeer or hundreds of elves to be successful this festive season. Make sure your seasonal marketing strategy sparkles

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Geotargeting and SEO – How to Succeed in Local Search

eBook

For SMEs, local search has always been important, but as things progress it will become increasingly important for brands of all sizes and across industries

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Technical On-page SEO Checklist

Checklist

Well-executed technical on-page SEO helps both search engines and human users to find and read your website, improving search rankings and user experience (UX)

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A Simple Guide To Writing Web Content For SEO

eBook

Content is king and as such it is vital that you are producing the kind of pieces that will help you in your quest to hit the top positions in SERPs

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Influencer Marketing Cheat Sheet

Cheat Sheet

The secrets to successful collaboration with online influencers - gain genuine engagement and earn ethical backlinks

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Advanced Guide to Organic Search – Analytics & Measurability

eBook

While there are infinite possibilities as to how you can design and execute campaigns, there’s only one way to properly determine success – through analytics and measurability

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5 ways to target your content better

5 Ways to Target Your Content Better

eBook

Want to see real success with content marketing? Stop focusing on content creation and aim for better targeting instead

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Content Marketing Boxset

Boxset

The smarter you are with your content and campaigns, the better the results - the secrets behind a killer content marketing strategy

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search experience optimisation

Search Experience Optimisation

eBook

The new SEO? Why success on the SERPs depends on providing your audience with the right content at the right time

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Beginner’s Guide to Google Tag Manager

eBook

Want to save time, improve user experience (UX) and reduce reliance on web developers? Find out how with this beginner's guide to Google Tag Manager...

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SEO-Uncovered-C4-Relationships-ebook

Advanced Guide to Organic Search – Relationships

eBook

Often overlooked in favour of various techniques and hacks, relationships are an undervalued asset to any brand or search marketing professional. Find out why - and how to build them...

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Understanding Semantic SEO

eBook

This eBook looks at one of the most important topics in search marketing and one of the factors that could increase performance in a rapidly evolving marketplace – semantic SEO.

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Conversion Rate Optimisation (CRO) Checklist

As part of our ongoing commitment to the search marketing industry we have compiled this handy checklist to guide you through the process of optimising your website

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International SEO – Reaching a Global Audience

eBook

The internet is truly global and as such so is the audience. So how can businesses utilise this global appeal and how can they reach beyond their original customers?

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Web Analytics: How to Drive Online Commercial Success

eBook

Analytics and data are some of the most important tools for businesses to monitor and improve their performance. Find out how your online commercial success can benefit from them with this comprehensive eBook.

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SEO Uncovered: An Advanced Guide to Organic Search

eBook

The world of organic search (SEO) moves at the pace of superfast broadband – brands must stay ahead to avoid falling behind. Find out how with this comprehensive eBook.

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Advanced Guide to Organic Search – Creative

eBook

Creativity in marketing is no less difficult to harness than creativity in any other sphere – only it comes with additional constraints. Find out how to overcome barriers to creativity in the third installment of SEO Uncovered.

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Mobile SEO Cheat Sheet

Cheat Sheet

Featuring ten tips that cannot be ignored by any brand looking to succeed in the age of mobile marketing, 'Mobile SEO Cheat Sheet: 10 Tips To Make Your Mobile Marketing Matter' is a must have for any brand.

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eCommerce and Search Marketing

eCommerce & Search – Emerging Trends & Opportunities

Whitepaper

Optimise your search marketing strategy to encourage shoppers to spend their money on your website, rather than your competitors'

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Advanced Guide to Organic Search – Technical On-Page SEO

eBook

In our quest to help your brand conquer the SERPs, we're lifting the lid on how to ensure you're 'technically correct' with this advanced guide to technical SEO.

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SEO Optimisation – Scalability for Large Websites

eBook

If there's something that a brand should always be prepared for, it is success - yet despite business owners having faith in their brand, scalability is often overlooked, and at a cost.

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Advanced Guide to Organic Search – Strategy

eBook

In our quest to help your brand conquer the SERPs, we're lifting the lid on how to build an organic search (SEO) strategy

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personalising search marketing

Personalising Search Marketing

The Drum Supplement 2016

Marketing has entered the age of personal, bespoke experiences - and personalisation is an area where search marketing truly excels

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Traffic Drop Troubleshooter

Troubleshooter

Noticed a drop in traffic? Worried about a penalty? Follow our decision tree to find out.

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5 pillars of outreach eBook

5 Pillars of Outreach

eBook

Leverage influencer relationships to reach relevant audiences, create a buzz around your brand and develop quality inbound links

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Competitor Benchmarking for SEO

eBook

Keeping an eye on your competitors’ SEO activities allows you to find out where the marker is set - so you can go one step further

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Googles URL builder ebook

Google’s URL Builder

eBook

Want to monitor social referrals but disappointed at the level of detail available in Google Analytics? That's where custom URLs and UTM tracking comes in.

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SBCM blog listing

The Science Behind Content Marketing

eBook

Ever wondered why some content works and some does not, or how to devise content marketing strategies that deliver consistent, predictable results? You need to know the science behind search marketing.

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RTB eBook download

A Beginner’s Guide To Programmatic Advertising and RTB

Beginner's Guide

A Beginner's Guide To Programmatic Advertising and Real-Time-Buying' looks to take the mystery out of the much misunderstood processes of programmatic advertising and real-time-buying.

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5 pillars of ecommerce

5 Pillars of eCommerce

eBook

Packed with useful, simple and effective digital marketing techniques to help you maximise the profitability of your eCommerce site

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Conversion Rate Optimisation (CRO) Glossary

Glossary

Learn how to speak CRO with our comprehensive conversion rate optimisation glossary, which covers everything from A/B testing to USPs

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A Simple Guide to Conversion Rate Optimisation (CRO)

eBook

Turn more website visitors into customers with the tried-and-tested CRO processes we show you in our eBook

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PPC Glossary

PPC Glossary

Glossary

Whether you're new to PPC or have a wealth of experience, you'll find all the terms you need right here. From 'accelerated ad delivery' to what makes a 'visitor' and everything in between.

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SEO Glossary

SEO Glossary

Glossary

New to SEO or an old hand, you'll find definitions of all the terms you need right here.

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Google's Algorithm Preview

A Beginner’s Guide to Google’s Algorithm

Beginner's Guide

Ever wondered where the changes started, whether a decrease in traffic is caused by an update or need to refresh your knowledge? Try our Beginner's Guide to the Google Algorithm.

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Insights for the Hotel and Leisure Industries

eBook

How to compete in an ever-evolving industry where customers demand multi-channel, multi-device experiences

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A Beginner's guide to data-driven SEO

A Beginner’s Guide to Data-Driven SEO

Beginner's Guide

Let data drive your future SEO strategies with the help of our beginner's guide.

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The Drum Supplement

Performance-Driven Search Marketing

The Drum Supplement 2015

Produced in association with leading marketing magazine, The Drum, Click Consult provides you with the blueprint for success

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SEO-checklist-header

SEO Checklist

Checklist

Play 20 questions with your organic search (SEO) strategy using this helpful checklist, and make sure you're reaching your full potential

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Content marketing eBook

Creating Conversations

eBook

Learn yo create unique, valuable content to engage your audience and generate qualified leads cost-effectively

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Simple Guide to Organic Search (SEO)

A Simple Guide to Organic Search (SEO)

eBook

An introduction to organic search (SEO) and what you can do to improve your site's performance on the SERPs

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Paid Search Optimisation Checklist

Paid Search Optimisation Checklist

Checklist

25 questions to help you make the most of any PPC campaign and give you ideas for the future. Download today

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Conversion Rate Optimisation (CRO) Cheat Sheet

Cheat Sheet

How to identify which website improvements will drive your customers to take action

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Link Auditing, Removal & Recovery

eBook

Overcome Google penalities and Penguin-proof your site

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Link Building through outreach ebook

Link Building Through Outreach

eBook

What is outreach and how can you use it to boost your website's success?

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Puzzled By Search Drum Supplement

Puzzled By Search Marketing?

The Drum Supplement

Puzzled by search marketing? Let our supplement produced in association with The Drum help you out

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Build Clean, Build Organic eBook

Build Clean, Build Organic

eBook

Linking strategies for a clean, organic website

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