Getting to grips with paid search is essential for every business wanting to stand out online. In fact, spend on paid search overtook that on organic (SEO) techniques some years back.

As achieving and retaining organic visibility on search engine results pages (SERPs) becomes more competitive and a longer term project, PPC becomes more attractive as a way to reach the top of the page more immediately.

The immediacy of paid search (PPC) campaigns allows the driving of traffic, leads and revenue to your website within a remarkably short time-frame compared to other search marketing disciplines.

  • How to get the most from your paid search campaign
  • Maximising ROI from your budget
  • How to choose and use keywords effectively
  • The importance of writing high-quality ads and landing pages
  • Essential tips for managing your PPC account

Paid search (PPC):

  • Has an almost instant impact upon campaign launch
  • Is able to give you first page exposure on major search engines
  • Can send immediate and reliably consistent traffic to your website
  • Allows for campaigns to be tested and for ads to be accurately targeted
  • Can be optimised in order to drive leads or transactions to your site
  • Offers your brand a potentially large reach and greater exposure
  • Ensures that all of your ads match relevant search queries
  • Allows for accurate tracking
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