A jargon-busting introduction to how paid search (PPC) can help you to achieve your business goals and how to use it effectivelyDownload now for free
Getting to grips with paid search is essential for every business wanting to stand out online. In fact, spend on paid search overtook that on organic (SEO) techniques some years back.
As achieving and retaining organic visibility on search engine results pages (SERPs) becomes more competitive and a longer term project, PPC becomes more attractive as a way to reach the top of the page more immediately.
The immediacy of paid search (PPC) campaigns allows the driving of traffic, leads and revenue to your website within a remarkably short time-frame compared to other search marketing disciplines.
Paid search (PPC):