PPC Advertising Team at Click Consult

Maximising ROI with programmatic ads

Programmatic display advertising involves using automated technology to buy and place digital ads in real-time, targeting specific audiences with precision. At Click Consult we excel in this area by leveraging sophisticated algorithms and data insights to optimise ad placements and bidding strategies.

We use advanced programmatic platforms to deliver highly targeted ads, ensuring they reach the most relevant audiences at the right moments. Through continuous analysis of performance metrics and adjusting campaigns dynamically, we maximise ad efficiency and ROI.

This cutting-edge approach enhances brand visibility, drives engagement, and achieves superior marketing outcomes for our clients.

Our approach to programmatic display advertising

Our range of targeting methods include:

Contextual

Targets pages with content on specific topics which are either important to your industry, or which match your target audience’s interests.

Placement

Targets specific websites or pages within the massive range of possibilities covered by the various SSPs.

Demographics

Targets audiences based on specific demographic criteria including their age, career, parental status, education, employment, gender, relationship status and social class.

Geographic

Targets users by geo-location, whether that’s a specific location, a radius around a point or at the level of postcode.

Remarketing

Targets users that have previously engaged with your website.

Thorough research and bespoke strategies

By carrying out thorough research to establish data-points in each area, our programmatic service is able to boost your brand’s performance by increasing the effectiveness of your ad targeting. We ensure the best programmatic strategy for your brand by taking the time to understand your brand.

Through the use of Google’s Display & Video 360 platform, in combination with our thorough research, we are able to build highly targeted, fully optimised programmatic display campaigns using both first- and third-party data.

What can programmatic display do for your business?

While the targeting options are a clear advantage, the main draw leading approximately 75% of all ad spend being spent programmatically, is that it is efficient in both time and money. While programmatic campaigns can take longer in their initial stages, they require far less time overall. Additionally, programmatic display has consistently outperformed most other ad types for ROI and other key performance metrics due to their increased targeting options and data transparency.

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Spend your budget more efficiently

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Decrease management time in the mid-long term

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Improve Paid Media ROI

Brands who have seen success with programmatic display advertising

Paid Search (PPC)

Discover how our innovative broad match keyword strategy delivered immediate results in one of the UK's most competitive markets.

+ 62% Customer revenue
+ 47% Customer transactions
+ 9% Average order value
View Case Study
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Paid Search (PPC)

Find out how our paid media (PPC) strategy increased ROI by 139% for one of the UK's leading fashion brands.

+ 431% UK non-brand revenue
+ 139% ROI
View Case Study
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Paid Search (PPC)

Get the full picture about our PPC campaign for the photo-printing specialists, and a snapshot of the exceptional results achieved in terms of conversion rate, revenue and ROI.

+ 355% ROI
+ 162% conversion rate
View Case Study
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Meet our programmatic display advertising experts

Our highly talented team of display advertising specialists have both the experience and passion to help you succeed – and have created ads for some of the biggest brands in Europe. Our team has delivered measurable results over and over using a mix of machine learning, software, creativity and analysis.

Great agency at the forefront of search marketing. Fantastic account management coupled with real experts working on your campaigns = a winning combination.

We were facing a challenge with growing our generic campaigns profitably. However through adopting a test and learn approach with Google and Click Consult we are extremely pleased with the uplift in clicks, demand and ROI that has enabled us to scale up sustainably.
Paul Gray Marketing Director

Since moving from our old PPC supplier to Click, we have seen some very impressive results all round! All key PPC metrics have moved considerably in the right direction. ROAS, Conversions, Conversion Value, Clicks and Impressions are all up, and CPCs are down considerably.

We’re very pleased that we made the switch to Click, and we’re so impressed with their PPC work that we have just given them some SEO projects too!
Jack Stubbs Marketing Manager

We’ve been impressed by the way Click quickly grasped the positioning of our business and focused our PPC campaign around our objectives. Click didn’t just view our PPC campaign in isolation, but looked at our business strategy as a whole and how paid search could fit in with and complement other areas of our marketing activity

Having worked with previous PPC specialists with ‘good’ results, we wanted to find a company that could achieve ‘great’ results for our business. Click Consult did this through a more streamlined targeted approach, which consequently had two two main benefits, maximising our PPC budget and driving our enquiries to levels we have not seen previously.

Click have really stepped up to the plate when it comes to performance marketing, their tenacity and desire to help us as a company improve is second to none. Brilliant project planners, superb project delivery and results to boot, what more could you ask for?

We have done too well in our lead gen efforts this quarter and have produced more leads than our sales team can handle!
Linda West Director of Marketing

The team at Click put together a campaign that underpinned our objectives and have achieved fantastic results within a very short space of time.

Julian Charles

Our display advertising services

Display advertising allows brands to massively increase their reach - and to reach their target audiences in places you know they already visit. With the right display advertising strategy, brands can ensure that their paid media budgets are returning exceptional ROI.

We turn brands into leaders

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Programmatic advertising FAQs

Here are some of the most commonly asked questions we get at Click Consult, we hope you find this useful.

What is programmatic advertising?

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Programmatic advertising is automated real-time bidding used for display and video. It is different to the standard display advertising service we offer within Google Ads, as by utilising programmatic you have access to additional online inventory through 30 SSPs (Supply-side Platforms), rather than the 1 SSP used by Google.

The potential audience reach covers 96% of online inventory, and the range of targeting methods available enables the development of focused campaigns in which ads appear to a very specific, highly relevant audience.

Ads targeted to deliver maximum ROI

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