Organic Search (SEO)

Technical SEO consultation leads to major search growth for the UK’s travel and trade association.


ABTA is the UK’s largest travel association representing around 1,200 travel agents and tour operators that sell £32 billion of holidays and other travel arrangements each year. ABTA’s purpose is to support and promote a thriving and sustainable travel and tourism industry. The ABTA brand stands for support, protection and expertise. These qualities are core, as they help ensure that ABTA Members’ customers travel with confidence.

ABTA Website Mock Up

ABTA approached Click Consult with the goal of increasing organic traffic across devices and platforms, improving positioning in SERPs for selected keywords, and increasing conversion in the form of ‘enquiries’ on-site through technical SEO consultation.

Using a combination of industry leading and in-house tools, our team of organic search specialists were able to assess all areas of ABTA’s site. Then, following detailed research, we provided a tailored technical on-page SEO strategy to resolve existing problems with site coding and move ABTA forward with its organic search ambitions.

As well as 21 first page listings for industry keywords, we have achieved fantastic results for ABTA, including:

+ 33.8% overall sessions
+ 42.2% organic sessions
+ 47.7% mobile sessions
+ 497.3% organic mobile sessions
+ 62% conversions

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