Our call tracking service
We leverage the Google Ads Website Call Conversions feature to accurately identify and measure calls that are driven from your website after a user has clicked on one of your Google ads.
This means a unique forwarding number is displayed on your website when a user clicks on an ad, allowing the call conversion and conversion value to be attributed to the keyword and ad that drove the customer to your website.
Most importantly, there is no additional cost for this service. All that’s required is a small amount of programming on your website.
If you can track the quality and value of calls internally, then this information can be passed back into Google Ads, allowing accurate optimisation with both online and offline data.
Setting up Google Ads call tracking on a website is standard practice for most online businesses, but in many industries the key research or purchase action takes place over the phone. Together with our PPC call tracking partner, ResponseTap, you can track your telephone conversions, too. Leveraging the ResponseTap platform, we can help you to understand how many calls you are receiving and which traffic sources and keywords are driving them. Additionally, successful calls can be measured as a ‘Goal’ in Google Analytics; this provides detailed data to help you to measure the ROI driven from each campaign.
Below is a selection of valuable features available features available within call tracking services: –