Find out how we delivered an integrated organic search (SEO) strategy for one of the most recognisable motoring brands in the UK.

As one of the most recognisable motoring brands in the UK, Kwik Fit is at the forefront of the industry. Whilst this is an enviable position to be in there is always competition and it is vital that they remain at the pinnacle.

We not only exceeded all 7 targets set by the brand, but we also ran an ad-hoc social media campaign which proved to be their most successful ever. Here’s how we did it.

Click Consult was approached by Kwik Fit to create a new organic search campaign focused around car safety and preparing your car correctly for journeys. Our aim was to develop an integrated organic search (SEO) strategy for Kwik Fit that focused on car safety, whilst driving brand engagement and visibility.

In such a competitive market, where Kwik Fit is already a leader, we knew that we needed a bespoke SEO strategy to solidify this position and we had to open the company up to other potential audiences.

It was agreed that we would look to increase performance across the following seven areas for Kwik Fit:

  • Organic Sessions
  • New Users
  • Conversion Rate
  • Revenue
  • Actual Order Value (AOV)
  • Keyword Rankings
  • Average Domain Authority (DA)

The strategy was successful in achieving its overall objectives, raising awareness of the brand across social media and supporting wider SEO performance. At the start of the project Kwik Fit challenged us to analyse 12 of the most competitive search terms and improve Kwik Fit’s organic visibility across them.

+ 44% keyword ranking
+ 23% revenue
+ 17% conversion rate
+ 10% organic sessions
+ 14% new users
+ 7% average order value
  Average Rankings
Keyword Before Campaing (Aug) Campaign End (Dec) Change From Start
exhausts 3 1 +2
van battery 6 3 +3
mot test centre 7 1 +6
book mot online 4 3 +1
book mot 5 3 +2
car servicing 2 1 +1
car service 3 2 +1
oil change 3 2 +1
cheap tyres 7 4 +3
new tyres 6 5 +1
Average 4.6 2.4 +2.2 (91%)

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