What is organic search (SEO)?

Organic search, referred to as search engine optimisation or SEO, employs a combination of creative and technical skills to improve the visibility of websites for commercially important key terms. In doing so, the aim is to increase the number of consumers exposed to a brand at vital points in the consumer journey, to increase traffic to the website and, therefore, consumer awareness and commercial actions (purchase, download, contact form submissions etc).

WINNERS: UK Agency Awards 2024

In September 2024 Click Consult won Best SEO Campaign at the UK Agency Awards for the outstanding organic search results we achieved for our work with Clarksons. The judges were impressed with the progress we had made on Clarksons organic search visibility since we started work with them, and they commended our effective strategy – which was key to achieving these award-winning results.

“Click Consult’s year-on-year results were truly impressive, showcasing significant progress within their agency. Their robust overall approach and solid strategy were key factors in achieving and surpassing their goals. They presented a strategy that aligns well with their agency’s objectives. Additionally, we were impressed with how adeptly the team navigated Google, a task that is often challenging.”

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Our organic search (SEO) services

The search landscape has changed considerably since Click Consult was founded in 2003 – as Google and competing search engines have found ways to combat various manipulative techniques for improving rankings. However, just as the aims of SEO have remained the same, there has been a through-line of best practice techniques that have persisted.

Click Consult’s SEO service has been in constant development throughout the agency’s existence, with best practice augmented by a commitment to learning and development – of staff, tools and understanding – which has allowed our clients to remain ahead of the curve as the industry develops and grows.

Our SEO service is comprised of a number of different specialisations, with members of our expert team of SEO professionals developing bespoke combinations to develop the best strategy to grow our clients’ online presence and, in turn, their brand. In addition, using our monitorTRAX® we can quickly analyse over 75 off and on-page factors to ensure your site is the best it can possibly be – delivering measurable results which you can monitor using your unique rankTRAX™ log-in ID.

What can organic search (SEO) do for your business?

While success in the SERPs is at the core of most SEO strategy, the actual benefits of successful implementation go far beyond improving your rankings and can assist you with:

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Building awareness of your brand

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Interaction with your site visitors and customers

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Building trust between your brand and your customers/fans/brand advocates

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Becoming an authority within your industry (especially important in EAT verticals)

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Making the most of your site’s traffic

Who we've helped

Organic Search (SEO)

See how our local SEO campaign delivered in all areas of a competitive market, including a 42% increase in conversions for the UK's largest grocer.

+ 17% Website clicks
+ 27% Phone calls
+ 42% Total conversions
View Case Study
Tesco Case Study Slider Image

Organic Search (SEO)

See how our organic search (SEO) campaign delivered across all areas including a 44% increase in keyword rankings.

+ 44% rankings
+ 23% revenue
+10% organic sessions
View Case Study
Kwik Fit Case Study Slider Image

Organic Search (SEO)

Discover how our organic search campaign increases online revenue by 144% for the pharmaceutical giant.

+ 144% organic sessions
+ 43% overall sessions
+ 77% organic revenue
View Case Study
Lloyds Pharmacy Case Study Slider Image

Organic Search (SEO)

Bespoke organic search (SEO) and content marketing strategy helps to boost organic sessions on Google.ie by 131%.

+ 131% Organic Sessions
+ 196% Conversions
View Case Study

Organic Search (SEO)

See how our organic search campaign delivered in all areas for a leading retail and leisure brand.

+ 29% organic sessions
+ 80% keyword rankings
+ 82% clicks & bookings
View Case Study
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Our SEO team

With a combined digital experience totalling multiple decades, our team of exceptional SEO professionals have a range of specialisations – from technical SEO, semantic data, UX and user focused content to strategy planning, analysis, site structure and more. Our bespoke SEO strategies also rely on pairing your brand with a core workgroup of key experts focused on achieving the results your brand needs and deserves.

From the outset of the project, Click Consult clearly understood our business objectives and formulated a search strategy that would help to deliver commercial results across key product areas. They have been professional in their approach, shown great attention to detail and the results achieved to date have been thoroughly impressive.

Over the past 2 years I have been working with Click to help support search improvements from content, technical and reporting insights.

The team have been helpful and responsive to understand and adapt to changing business requirements and challenges and help improve our websites search rankings for customers.
Daniel Hall Search Manager

Chums has a clear vision of the performance we want from our PPC and SEO campaigns and Click Consult have consistently delivered this over the years.

I see Will Dixon and Charlotte Chapman, together with Peter Smith who manages our account, as part of our marketing team. They have each spent the time to understand my team personally, the wider business at Chums and our customers, all of which has been crucial to achieve the targets and growth we’ve set over the years.

I’m more than happy to recommend the team at Click
Paul Gray Marketing Director

We currently use Click as our SEO provider and find them very proactive in working with us to drive performance.

They use KPIs to demonstrate an increase in performance and support us in what actions to take to improve our natural search.
Lucy O'Shaughnessy Commercial Director

We were impressed with the attention to detail demonstrated in the strategy planning for the campaign. The level of knowledge they achieved in such a short time helped considerably in achieving targets.

Ever ready to listen to our input, Click exceeded our expectations to deliver an impressive SEO campaign. They came up with innovative suggestions we would never have thought of and their experience and enthusiasm shone through.

We have been working with Click for the past few years where they designed and built brand new websites for a few of our healthcare brands. Since launching, we have seen traffic increase up to 8000% on certain websites and we now rank very highly for keywords on Google.

If you are looking to drive more users to your website and increase your SEO rankings I would highly recommend having a chat with Click to see how they can help!
Neil Kotak Brand Manager

Click Consult has helped us to develop an online marketing presence that continues to inch upwards. The team manages our account exceptionally, communicating clearly and frequently about the progress.

They are responsive and proactive in their approach and are considered an important component within our digital marketing activities.
Peter Lingley Chief Operating Officer

Our SEO services

From the creative to the technical, our SEO services cover every aspect of your on and off page performance to deliver the search visibility and performance your brand deserves.

We've helped to grow brands of all sizes

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Organic Search (SEO) FAQs

Here are some of the most commonly asked questions we get at Click Consult, we hope you find this useful.

What is organic search (SEO)?

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Organic search, referred to as search engine optimisation or SEO, employs a combination of creative and technical skills to improve the visibility of websites for commercially important key terms.

Why is SEO important for a business?

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The aim of SEO is to create exposure for your business at crucial points during the customer journey – from awareness to advocacy, and to increase organic traffic to your website. It’s important to businesses because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.

Does my business need SEO?

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In short, yes. Not only does it increase your website’s online presence, but it is also the most viable and cost-effective way to both understand and reach customers at touchpoints in the customer journey.

How soon would I expect to see results from SEO?

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The purpose of SEO is to build trust and credibility with your consumers, and with search engines. While authority is accrued over time you could expect to see results from SEO within a six to twelve-month period (when implemented correctly).

While it’s important to remember that SEO is an ongoing process and that it can take time to achieve all KPIs, you should be able to see some return on investment – be that an improvement in conversion rate, organic traffic and/or ranking performance – in this timeframe.

How much does SEO cost?

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We’ll undertake a bespoke review of your existing position and provide you with costing options based on what KPIs you’d like to meet.

Our team grows businesses organically

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