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YOUR FREE EBOOKS INCLUDE:
- Chapter One: Technical
- Chapter Two: Strategy
- Chapter Three: Creative
- Chapter Four: Relationships
- Chapter Five: Analytics & Measurability
Organic search or search engine optimisation (SEO) has changed. It has evolved from the murky waters of now defunct link building techniques into the creation and targeted promotion of useful, informative and truly remarkable content which actually serves a purpose and fulfils the needs of the user
What is organic search (SEO)?
Organic search (SEO) is the process of achieving, improving and maintaining the visibility of a web asset (eg’ a website, a Facebook page, a YouTube video) within the organic or algorithmically determined search results of popular search engines.
The basic principles of SEO still remain. Websites must still be built in a search engine friendly way, but website content should be created for the user first and foremost, with keywords a secondary focus. Furthermore, in recent years the presence and frequency of brand mentions, citations and linking within social media content have been increasingly considered by Google when determining where a piece of content should rank within its search engine results pages (SERPs).
Algorithmic updates, real time search and social signals all form part of the continually evolving organic SEO landscape. As a result, it’s becoming increasingly challenging for businesses to keep up with the digital curve and achieve search success.
Our skilled team of search marketing experts apply their expertise, fresh thinking methods, results-driven mentality and industry leading in-house technologies to your organic SEO strategy, aiming to cut through the noise of your competitors and make your brand stand out from the crowd. However, using our monitorTRAX® we can quickly analyse over 75 off and on-page factors to ensure your site is the best it can possibly be – delivering measurable results you can access at any time using your unique rankTRAX™ log-in ID.
What organic search (SEO) can do for your business
Of course, it is vitally important for users to be able to find your website in SERPs. However, organic search is about much more than just rankings. Good ROI is created through additional, highly relevant traffic which is targeted to specific landing pages to generate conversions.
Organic search can allow you to:
– Build awareness around your brand
– Interact with your visitors and customers
– Build trust between your brand and your customers/fans/brand advocates
– Become an authority within your industry
– Make the most of your site’s traffic
From the outset of the project, Click Consult clearly understood our business objectives and formulated a search strategy that would help to deliver commercial results across key product areas.
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