a team member at their computer looking at a social platform

Social media is the collective term for a host of platforms which facilitate the sharing of ideas and information with fellow users, and has been used to build virtual networks and communities of like-minded people across the globe. Social media has become so influential that it has replaced news organisations as the primary source of news for a significant section of the global population, and is often the first place that consumers will look to for reviews, to make complaints about or give compliments to a brand.

Your social media audience can vary quite significantly from the image you may have of it. Before diving into different strategies and solutions to your social media activities, you need to understand who your actual social audience is. Are they young or old, do they have a variety of interests, what kinds of topics are they talking about and why? With real data about your audience in hand, we develop a strategy that takes into account the various areas of your social media which may require development, determining what your main social strategy areas should be. By planning thoroughly, developing social content calendars, and clearly executing a strategy, you give yourself the best chance to succeed in the world of social media.

Upon choosing us as your social media agency, we conduct research and create a set of clear, concise and strategic social guidelines for your business in line with your existing brand guidelines. These can be used to develop a consistent, market-relevant social media voice and presence.

We begin by developing a thorough understanding of where your company is situated socially, the challenges and opportunities, and how we can deliver the best social engagement strategy or consultancy service to meet your needs.

An integrated strategy...

In addition to our social media expertise, we will also blend our approach to social media with our understanding of the wider marketing mix, and look at social media with a search marketing perspective in mind – developing a strategy that will consider how social media activity can improve visibility, develop your search performance and increase citations for your brand.

While social media has been overlooked in some industries, or considered unnecessary, the importance of social media to modern brands is difficult to overstate. Not only is it the first place some consumers will look for you – before the website in many cases – it is key to building and maintaining relationships with consumers and can be a huge driver of share of voice and brand recognition. You need look no further than the war of the chocolate swiss rolls to see how social media shapes the landscape in the 21st Century.

a member of Click consult's social team, smiling at their desk

Our team of social media experts tackle social with search in mind, using real business needs and goals to drive and develop strategies that focus on key performance indicators. With a focus on creativity and rapidity, they represent an agile and focused force capable of making a real impact on your brand’s social media presence.

Social media, while often overlooked, is a key part of a brand’s online presence – it pays to ensure that you are making an effort to reach the right people with the right messaging. By using social media in the right way for your business - on the right platforms, in the right voice and at the right times - you can build a community of passionate brand ambassadors.

Here are some of the most commonly asked questions we get at Click Consult, we hope you find this useful

What is organic social media marketing?


Social media marketing refers to organic marketing on social media platforms (think Facebook, X, Instagram, LinkedIn, and TikTok… to name a few!). It has been used to build worldwide virtual networks and communities of like-minded people.

Why is social media important for a business?


Social media can help you engage with your customers and find out what people are saying about your business and your industry.

Social media helps you to understand who your customers are, not only is it the first place some consumers will look for you – before the website in many cases – it is key to building and maintaining relationships with consumers and can be a huge driver of share of voice and brand recognition.

Does my business need social media marketing?


In today’s day and age, it’s crucial to have a social presence in addition to your website. Social media can help your business to attract customers, get customer feedback and build customer loyalty, in addition to driving conversions.

How soon would I expect to see results from social media?


Social media marketing results are dependent on your KPIs that you set for the strategy, for example some strategies – such as influencer marketing – achieve great results almost immediately, whereas some such as audience growth take more time to get the results you’re looking for.

How much does social media marketing cost?


Social media is a very effective and lucrative marketing tool when in the right hands – our prices are bespoke depending on your targets for social improvement. Get in touch to discuss how we can help you.

Engaging social media to boost your brand

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